Associate Marketing Enablement Lead – Marketing Enablement Excellence & Governance

PNC•Pittsburgh, PA

7d•Hybrid

About The Position

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activating it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Associate Marketing Enablement Lead who is passionate about ensuring that Marketing is well-managed by default through effective governance and risk management. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Enablement Lead on the Marketing Enablement Excellence and Governance team, you will help advance Marketing by strengthening governance, campaign risk mitigation and control effectiveness, and strategic oversight of third parties — while also advancing the accessibility of Marketing assets for PNC’s clients. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s governance capabilities and amplify their effectiveness. The ideal candidate combines critical thinking, risk awareness and knowledge of marketing processes with the ability to navigate ambiguity in order to drive outcomes. This team member needs to be highly collaborative and adaptable, and an effective communicator who can build strong partnerships across cross-functional stakeholders including Marketing, Risk, Accessibility, Sourcing, external vendors and the Marketing Leadership Team. You will be based in Pittsburgh, PA. Some responsibilities may be performed remotely, at the manager’s discretion.

Requirements

Bachelor’s degree in Marketing or related field
Excellent project management, analytical and communication skills
Strong attention to detail and commitment to excellence
Ability to assess business processes and identify opportunities for continuous improvement
Ability to navigate ambiguity, prioritize competing demands and drive outcomes
Ability to work independently and collaborate as part of a team
Experience supporting marketing campaign execution and control-related activities preferred

Responsibilities

Identify, evaluate and implement opportunities to strengthen Marketing governance and ways of working
Execute and support risk management, control ownership and monitoring activities and coordinate with Enterprise Testing Services
Gather, analyze and report on risk and control trends; identify systemic concerns and recommend mitigation strategies
Define, manage and enhance processes enabling the accessibility of Marketing assets
Support and optimize key governance routines, including Marketing Working Group, Marketing policies and procedures, and the Marketing exemption process
Support strategic oversight and onboarding of Marketing third parties and agency partners
Drive awareness of emerging risks through connectivity to Marketing Issues Management
Collaboration across Marketing, Risk, Accessibility, Sourcing, external vendors and other key stakeholders to drive Marketing governance outcomes