Associate Manager - SoulCycle, Santa Monica

SoulCycle•Santa Monica, CA

About The Position

SoulCycle is seeking an Associate Manager to lead operations and contribute to business growth in a dynamic, non-traditional SoulCycle Brick + Mortar environment located inside Equinox. The role focuses on business performance, exceptional rider experiences, and high-performing teams across pop-ups, partnerships, special events, and other unique activations. The ideal candidate is passionate about the SoulCycle brand and culture, thrives in fast-paced and evolving environments, and brings strong interpersonal skills, business acumen, strategic thinking, creative problem-solving, and adaptability. The Associate Manager takes ownership of the health, success, and growth of the business and serves as a role model through integrity, confidence, accountability, and resilience. The Associate Manager partners with the District Manager to execute business plans, create SMART goals, and drive revenue. The role oversees scheduling, hiring, team development, customer service, hospitality, and studio operations. It also builds relationships with instructors, riders, staff, and the local community; supports rider acquisition and retention; manages business performance; and helps ensure company initiatives and operational standards are implemented. Additional responsibilities may be assigned as business needs evolve.

Requirements

Demonstrated superior customer service and hospitality skills.
Highly organized, with the ability to prioritize multiple tasks with tight deadlines.
Strong ability to communicate clearly with team members, clients, and senior management.
Honesty and personal integrity.
Passion, intelligence, and knowledge regarding the service and fitness industry.
Ability to work flexible or non-traditional hours, including weekends and some holidays.
Proven ability to solve problems, initiate tasks, and perform duties without direction.
Strong written and verbal communication skills.
High standards of tact, discretion, and confidentiality.
Must have a legal right to work in the United States.

Responsibilities

Partner with the District Manager to execute a business plan, create SMART goals, and drive top-line revenue.
Create and publish schedules.
Evaluate studio hiring needs, interview applicants, and hire Studio Crew and Key Holders as needed.
Support team morale through a positive management presence, visits as needed, and a no-gossip culture.
Identify team development gaps and train or retrain individuals, with guidance from the District Manager.
Provide training tools to a new manager to support learning and development in the role.
Deliver high-level customer service and hospitality to clients.
Support SoulCycle instructors and ensure successful class check-in processes.
Work collaboratively with SoulCycle staff to promote efficiency and camaraderie.
Assist with training and coaching new front desk hires.
Maintain the SoulCycle aesthetic, appearance, atmosphere, and culture.
Foster SoulCycle community and culture, build relationships with instructors and the local community, and recognize team achievements.
Develop business plans that address ridership and retail goals, and analyze and manage studio profit and loss statements.
Identify and execute corporate partnership and community-impact opportunities.
Ensure company-wide initiatives are executed in the studio.
Develop and execute rider acquisition and retention plans with a marketing partner.
Oversee onboarding, training, and development of new hires; identify and develop high-potential employees.
Provide timely feedback and coaching, and help the team prioritize work and meet deadlines.
Learn and uphold studio-specific and company-wide operational procedures and policies.
Lead the studio and team through changes in processes and ways of working.
Manage conflict in high-pressure situations and proactively address difficult situations using company standards.