Associate Manager, Research & Insights

Kargo•New York, NY

20h•Hybrid

About The Position

The Associate Research Manager will work closely with the Client Services, Media Strategy, and Sales Teams and will be responsible for synthesizing and delivering compelling insights and stories that support Kargo’s business, derived from both internal and external data. This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data while having the capability to see the “why” beyond the data to provide insights. Successful candidates will possess strong intellectual curiosity and a passion for achieving practical business impact. Skills in problem definition, analysis, and recommendation development will also be critical.

Requirements

2-3 years of experience in research, analytics, or measurement role
Expert in digital brand lift measurement
Technical knowledge of campaign setup
Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends
Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams
Excel expert user and ability to extract and manipulate data with a high degree of accuracy

Nice To Haves

Experience in digital, video, and/or CTV preferred
Direct experience with research services like Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, comScore, eMarketer, etc.

Responsibilities

Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings
Provide support in all stages of ad effectiveness research including study design, field management, data analysis, and client deliverables
Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product to ensure the success of Kargo
Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations to further relationships with advertisers
Internal research expert to stakeholders, surfacing trends, consumer insights, and opportunities from primary research and syndicated sources
Establish processes and work closely with internal operations teams to ensure technical campaign measurement setup and tracking
Identify, investigate, and evaluate new media measurement models, data sources, and research partners