Retail Insights Associate Manager

O Positiv•Santa Monica, CA

6d•Hybrid

About The Position

O Positiv Health is a Los Angeles-based women’s health company offering science-backed vitamins, supplements, and personal care products. The Retail Insights Associate Manager partners across the retail team to improve marketing effectiveness at Target, Walmart, CVS, and other retailers. The role owns and supports analysis of digital retail performance, consumer insights, shopper marketing results, and other strategic marketing initiatives, identifying what drives business results and growth. It also connects retail marketing with other teams to ensure initiatives are executed effectively. The position reports to the Head of Retail Marketing and is based in person in Santa Monica, Los Angeles, Monday through Thursday, with remote work on Friday.

Requirements

Bachelor’s degree and equivalent work experience in a highly analytical role.
3–5 years of experience in management consulting, a large CPG or retailer, or a startup in strategy and operations.
Extremely detail-oriented, with an instinct to investigate the reasons behind the numbers.
Strong project management skills; organized, deadline-driven, and comfortable managing multiple workstreams and stakeholders.
Genuine interest in marketing and brand-building.
Confident communicator able to translate complex analysis into simple, actionable recommendations for non-technical audiences.
Entrepreneurial and resourceful, with enthusiasm for growing within a fast-scaling consumer brand.
Currently authorized to work in the United States on a full-time basis.

Nice To Haves

Experience in retail or shopper marketing or e-commerce.

Responsibilities

Drive retail marketing performance analysis across paid media, shopper marketing, and in-store activations to uncover insights, measure impact, and optimize future investments.
Lead consumer insights initiatives with external experts, such as Numerator, to identify shopper and category trends and growth opportunities.
Translate data and insights into strategic recommendations for retail marketing initiatives and broader business decisions.
Oversee digital marketing programs, including sponsored product, display, and platform-specific initiatives across Walmart, Target, Instacart, and other platforms.
Partner with agency teams to optimize KPIs, including ROAS, CPC, CTR, CVR, and overall digital growth.
Build and optimize onsite and offsite display campaigns, including audience segmentation and creative A/B testing.
Identify retail growth opportunities through retail media networks, in-store activity, digital incentives, and broader campaign ideas.
Manage retail creative work end to end, serving as liaison between the Retail and Creative teams and keeping cross-functional projects organized, on track, and impactful.