Associate Manager, Paid Marketing, DDfB

DoorDash USA•Los Angeles, CA

3d•$108,800 - $160,000

About The Position

DoorDash is hiring an Associate Manager, Paid Marketing, DoorDash for Business, to run a paid media program from start to finish and accelerate catering growth. The role is part of the B2B Growth Marketing team, which supports DoorDash for Business, Commerce Platform, merchant acquisition, and Ads. The team helps offices, events, and organizations discover a better way to order catering. The role leads paid search across Google, Bing, and Performance Max, and expands into paid social on Meta, TikTok, and LinkedIn, applying a consumer-style performance approach for business buyers. Success is measured by customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates. The Associate Manager reports to the Senior Manager, Performance Marketing, on the B2B Growth Marketing team within Growth Marketing.

Requirements

4+ years of hands-on experience managing paid search at scale using Google Ads, Microsoft Ads, and Performance Max, either in-house or at an agency.
Experience running paid social campaigns on Meta, TikTok, or LinkedIn, or eagerness to build that skill quickly.
Understanding of how business customers buy differently from consumers.
Fluency in analytics, including customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates.
Ability to pull datasets using SQL.
Fluency with AI tools and interest in A/B testing and experimentation, collecting learnings and insights, and implementing them.
Ability to work across teams, communicate results clearly, and remain flexible when priorities change.

Responsibilities

Own the profit and loss and business outcomes of the catering paid media program, including budget, customer acquisition cost, cost per acquisition, lifetime value, and payback.
Manage paid search across Google, Bing, and Performance Max, and expand paid social campaigns on Meta, TikTok, and LinkedIn to reach people who order food for offices and events.
Lead ongoing A/B tests and experiments across ad copy, creative, landing pages, audiences, and bidding to improve conversion rates and lower acquisition costs.
Support growth in new DoorDash for Business markets and increase market penetration for new products through paid marketing.
Partner with Strategy and Operations, Analytics, Data Engineering, Web Marketing, Integrated Marketing, Brand and Creative, and Product to launch and measure campaigns.