Associate Manager, Marketing Brand Management Home Storage

SC Johnson•Racine, WI

7h•Hybrid

About The Position

As the Associate Manager, Brand Portfolio & Equity, you’ll help shape the future of the Ziploc® brand by managing and strengthening a portfolio that meets consumer needs, supports brand growth, and stays competitive in the marketplace. You’ll lead work across portfolio maintenance, product renovation projects, and media-to-cart execution, turning brand strategy into clear action. This includes partnering closely with innovation teams, monitoring product performance, updating assortments, and helping ensure the portfolio reflects the right mix for today’s shoppers. You’ll also play a key role in bringing the brand to life through compelling marketing assets and by owning Ziploc’s® earned media strategy. This is a great opportunity for someone who enjoys blending consumer insight, brand building, cross-functional collaboration, and executional excellence to drive meaningful business impact.

Requirements

Bachelor’s degree and 5+ years of marketing experience OR and advanced degree and 3+ years of marketing experience required
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

Nice To Haves

Experience working on cross-functional teams
Ability to build strong working relationships
Passion for innovation and sustainability
Prior experience in the CPG industry
High sense of urgency
Proven project leadership capability and propensity to grow within brand management and other commercial roles (including sales, customer marketing, and shopper marketing roles)
Demonstrate honesty, courage and transparency in words and actions
Promote collaboration by valuing others and building trust‐based relationships
Remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment
Acknowledge tradeoffs, take appropriate risks and own all outcomes good or bad
Passionately delivering results individually and through others
Ability to approach situations and processes with curiosity and open‐mindedness while applying new learnings

Responsibilities

Scope, lead and deliver commercialization for key core bags product improvements and renovations from concept to launch, rooted in brand strategy, inspired by compelling consumer insights and positioned to win with relevant audiences.
Work with the innovation team to identify and integrate brand-relevant innovations to fuel brand growth and category stewardship.
Partner with brand managers to develop and implement comprehensive segment claim strategy, including a short to long-term roadmap of milestones.
Lead LLM optimization for Ziploc®, using insights to improve brand visibility and inclusion in AI-generated recommendations.
Take charge of the business by analyzing syndicated data (Nielsen), internal shipment data, market research and other sources to both monitor performance and make actionable business recommendations, leading monthly share reporting.
Help execute a winning portfolio strategy, by developing and leading sell-in decks for core bags renovations and assist manager on media-to-cart launch strategy.
Help to execute key brand partnerships in FY27; cultivating and executing activations that align to broader brand strategy, drive connection and integrate into key cultural moments.
Continue to iterate and help execute Ziploc® core bags and mega-brand campaigns, rooted in consumer insights tied to brand strategy, and brought to life with best-in-class agency partnership.
Craft Ziploc® Core Bag’s brand narrative through our Earned media strategy, finding new ways to engage with consumers and engage with key audiences.
Partner with Brand Managers to build out media-to-cart strategies to drive online and offline conversions, ensuring seamless consumer journeys from awareness to purchase.
Lead LLM optimization for Ziploc®, using insights to improve brand visibility and inclusion in AI-generated recommendations.