Associate Brand Marketing Manager
About The Position
At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people to experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com. Job Summary: Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.
Requirements
- Experience in brand marketing
- Experience in developing and delivering brand tactics
- Experience in creating performance reports and forecasts
- Experience in managing fit sets and allocations
- Experience in executing marketing programs and initiatives
- Experience in leading strategic projects
- Ability to work closely with cross-functional teams
- Ability to ensure consistent brand messaging and performance across channels
Responsibilities
- Development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance.
- Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio.
- Point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders.
- Lead for executing marketing programs and initiatives.
- Lead strategic projects as assigned.
- Work closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
