Associate Brand Marketing Manager
About The Position
The Associate Brand Marketing Manager represents an exciting opportunity to work cross‑functionally with GIA business units across the organization, including the Laboratory, Instruments, Education, Research, Alumni, and Market Development. This role is responsible for elevating the visual and experiential representation of the GIA brand at trade shows and industry conferences worldwide. In this role, you will advance the Institute’s strategic initiatives and programs through end‑to‑end execution of trade show strategy, planning, and delivery—ensuring all experiences consistently reflect GIA’s brand standards and business objectives. This hybrid role gives you the perfect balance: you’ll be onsite Tuesday, Wednesday, and Thursday, collaborating face‑to‑face, building relationships, and soaking in GIA’s energetic campus culture—while still enjoying the flexibility of remote work on Mondays and Fridays. You’ll lead the end‑to‑end strategy, planning, and execution of global trade shows, ensuring consistent brand excellence and seamless cross‑functional partnership. This role is an exciting opportunity to influence how GIA shows up on a global stage and to drive business goals through high‑impact events.
Requirements
- Bachelor’s degree in Marketing or Communications preferred
- 6+ years of experience in Brand Management, corporate trade shows, or related disciplines
- Advanced knowledge within brand marketing with exposure to related marketing disciplines
- Strong stakeholder management experience across multiple teams
- Excellent written and verbal communication skills
- Ability to develop creative and project briefs and present effectively to varied audiences
- Strong aesthetic judgment and attention to detail
- Working knowledge of design principles related to marketing and brand materials
- Proficiency with MS Office (Excel, Word, PowerPoint)
Nice To Haves
- CMP certification is a plus
- Agency experience preferred
Responsibilities
- Serve as the day‑to‑day partner to global stakeholders, Brand Marketing, Market Development, and internal teams to support integrated marketing campaigns.
- Define trade show and event goals, strategies, and success metrics in alignment with business objectives.
- Maintain high standards of brand representation across all trade show and event executions.
- Provide direction and mentorship to trade show and event team members.
- Own and maintain the annual trade show and event calendar and activity records.
- Stay current on industry trends related to exhibit design, event technology, and trade show best practices.
- Collaborate with global stakeholders across multiple time zones to plan and execute trade show participation.
- Lead booth design and visual execution, including development of creative briefs and project tickets.
- Partner with the Creative Project Manager to manage workflows on a quarterly and annual basis.
- Manage GIA trade show activations, including Show Service Laboratories and on‑site GIA events.
- Act as the primary global point of contact for all trade show stakeholders.
- Oversee production of promotional materials, including graphics, print and digital advertising, lead generation tools, collateral, signage, displays, and giveaways.
- Review and approve promotional giveaway concepts to ensure alignment with brand strategy and event objectives.
- Collaborate with Laboratory, Instruments, Education, Alumni, and Market Development teams to gather inputs and develop creative briefs for trade shows and related initiatives.
- Support Senior Brand Managers on projects as needed.
- Maintain project status reports, timelines, and manage stakeholder schedules to meet marketing workflow deadlines.
Benefits
- Reasonable accommodations are available upon request.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
