Associate Manager, Digital Marketing and Platforms

Werfen • Bedford, MA

13d • $80,000 - $110,000

About The Position

The Associate Manager, Digital Marketing and Platforms advances Werfen’s global digital strategy for Hemostasis and Acute Care Diagnostics. The role drives digital experiences through campaigns, marketing technologies, and data-driven insights to strengthen customer engagement and support worldwide business growth. Working with global marketing, commercial, and functional teams, this position connects strategy, content, platforms, and analytics to deliver customer experiences and measurable results.

The position manages and optimizes digital platforms, executes integrated campaigns, analyzes performance, promotes global digital standards and governance, and coordinates external agencies and partners. It also supports budget management and scalable execution of digital initiatives. Travel is no more than 10% of the time.

Requirements

• 5–7 years of experience in digital marketing, digital communications, or marketing technology.
• Experience with platforms such as Salesforce, Drupal, HubSpot, Highspot, or similar technologies.
• Strong digital marketing and campaign management expertise.
• Experience with marketing automation, CRM, and content management platforms.
• Strong analytical, project management, and organizational skills.
• Ability to collaborate across a global organization and influence stakeholders.
• Experience managing agencies, vendors, and budgets.

Nice To Haves

• Bachelor’s degree in marketing, communications, digital marketing, or a related field preferred.
• Healthcare, life sciences, or medical diagnostics experience preferred.

Responsibilities

• Manage and optimize Werfen’s digital platforms, including the website, HubSpot, Highspot, and Salesforce.
• Drive platform adoption, usability, and best practices across global and regional teams.
• Support continuous improvement of the digital ecosystem to enhance customer experience and operational efficiency.
• Execute and optimize integrated digital marketing campaigns that drive awareness, engagement, and lead generation.
• Lead digital promotion for trade shows, webinars, product launches, and other strategic marketing initiatives.
• Manage campaign tactics including landing pages, email marketing, social media, paid media, and marketing automation.
• Analyze digital and campaign performance data to identify trends, opportunities, and actionable insights.
• Establish and promote a test-and-learn approach to optimize engagement and conversion.
• Track key performance indicators across digital platforms and channels.
• Collaborate with Worldwide Marketing, Marketing Communications, Regional Marketing, and business stakeholders to align digital initiatives.
• Ensure consistent brand messaging, content standards, and digital best practices globally.
• Maintain governance and compliance standards across digital platforms and content.
• Manage relationships with external agencies and digital partners to ensure quality execution and project delivery.
• Support budget management and optimize digital investments to maximize business impact.
• Drive efficient, scalable execution of digital initiatives and programs.
• Perform other duties as assigned.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan with employer match
• Paid vacation
• Paid sick leave
• Performance-based bonus eligibility for management and select professional roles

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level