Associate, Growth Audiences Marketing (External Agency Staff)
About The Position
The Associate supports the Global Brand and Consumer Marketing Growth Audience team in executing youth and Flag Football marketing strategy. The role is suited to an organized, detail-oriented, culturally minded project manager who is passionate about emerging trends and eager to build a career at the intersection of brand, sport, and culture. The position supports planning and go-to-market coordination, integrated marketing campaigns, Flag Football strategy and activations, and youth partner relationships. The role includes helping build support for Flag Football ahead of its planned debut at the LA28 Olympic Games and coordinating amplification across NFL events and internal and external stakeholders. This is a position with a third-party agency partner that provides services to the NFL. The selected individual will be an employee of that agency, not the NFL. The assignment providing services to the NFL is limited in duration but may be extended by agreement between the NFL and the agency. The role requires onsite presence at an NFL office or stadium; remote and hybrid options are not offered. Occasional domestic travel is required, and relocation assistance will not be provided.
Requirements
- At least 5 years of experience in brand or sports marketing, agency partnerships, or other relevant roles.
- Bachelor’s degree required.
- Strong project management skills and comfort working with a variety of stakeholders to meet deadlines.
- Proficiency with PowerPoint and Excel.
- Excellent verbal and written communication skills.
- Highly collaborative team player.
- Detail-oriented and highly organized.
- Resourceful, proactive problem-solver.
- Passionate about culture and globally minded.
- Flexible, self-motivated, and eager to learn.
Responsibilities
- Support and document Growth Audience marketing strategies, objectives, and performance measures.
- Translate Growth Audience marketing priorities and tactics into clear, consistent, calendarized plans.
- Maintain and update centralized planning frameworks and toolkits for cross-functional use.
- Produce presentations and communication materials for leadership.
- Project manage and execute integrated marketing campaigns for top initiatives, including NFL FLAG and NFL FLAG Championships.
- Execute Flag Football marketing strategy with internal and external stakeholders, helping build support ahead of Flag Football’s debut at the LA28 Olympic Games.
- Build weekly trackers and dashboards to capture Flag Football support across broadcast integrations, landing page KPIs, and club and partner activations.
- Support amplification across NFL tentpole events, including PBG, Super Bowl, and International Games, coordinating strategy and deliverables across broadcast, clubs, football development, communications, social, and sponsorship teams.
- Identify and unlock synergies across the broader Flag Football strategy, stakeholders, and partners.
- Support and own key youth partner relationships, including day-to-day needs, asset tracking, go-to-market plans, amplification, and internal tracking.
- Coordinate key meetings and input-gathering processes.
- Identify emerging trends to help inform strategy.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
