Associate Director - Medical Omnichannel Web Capabilities

Eli Lilly and Company • Us, IN

2d

About The Position

Lilly is hiring an Associate Director to lead the product strategy and delivery of its medical web presence and unified HCP experience. The role will own the product vision, multi-year roadmap, quarterly objectives, backlog prioritization, and release planning. It will lead cross-functional teams and partners to deliver a compliant, connected destination where healthcare professionals can find accurate, timely scientific information, initially in the US and later across priority affiliates.

The role will guide post-launch stabilization and continuous improvement, including content migration to Lilly’s enterprise web platform, Adobe Experience Manager. It will establish taxonomy, page architecture, and web standards; develop plans to expand the experience across affiliates; and govern end-to-end processes for content intake, review, publishing, and retirement. The Associate Director will partner with Medical, Legal, Regulatory, Ethics & Compliance, Privacy, and Quality teams to maintain compliance and clear separation between medical and promotional content.

The position will define and monitor performance measures, build dashboards, conduct quarterly reviews, and use findings to inform product and content decisions. It will also establish structured, modular, and tagged content practices that support search and responsible AI- and LLM-enabled experiences, while tracking digital trends and piloting relevant capabilities. The position reports to the Senior Director, Medical Affairs Omnichannel Capabilities and Digital Solutions. The role may be based in Indianapolis, Indiana, or remotely in the US, with a preference for the Eastern or Central time zone, and requires up to 10% domestic and international travel.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in digital, web, or product management, digital health, or Medical Affairs.
• At least 2 years leading cross-functional delivery of digital or web products, such as as a product owner, product manager, or program lead.

Nice To Haves

• Advanced degree, such as a PharmD, PhD, MD, MBA, or another master’s degree.
• Experience in Medical Affairs, medical communications, or another regulated healthcare setting, with working knowledge of medical, legal, regulatory, and compliance review.
• Product management experience using agile methods, including roadmapping, backlog prioritization, and release planning.
• Hands-on experience with enterprise web content management, preferably Adobe Experience Manager, and related platforms such as Veeva and web analytics tools.
• Experience with taxonomy, content modeling, search optimization, and structuring content for AI-enabled search.
• Track record of defining KPIs and using data to improve digital experiences.
• Experience rolling out digital capabilities across countries or regions.
• Ability to lead without direct authority, influence senior stakeholders, and bring clarity to ambiguous situations.
• Excellent written and verbal communication skills at all levels of the organization.
• Experience managing agencies and vendors.

Responsibilities

• Own the product vision, multi-year roadmap, and quarterly objectives for Lilly’s medical web and unified HCP experience, aligned with GMS and therapeutic-area medical priorities.
• Lead backlog prioritization with Tech@Lilly product owners, scrum masters, developers, and agency partners; make delivery trade-offs to keep work on time and on budget.
• Lead post-launch stabilization and continuous improvement, including content conversion and migration to Adobe Experience Manager.
• Own taxonomy, page architecture, and standards for consistent content as therapeutic areas, disease states, and medicines are added.
• Develop and execute a phased plan to extend the experience to priority affiliates while adapting to local medical and regulatory requirements and maintaining global standards.
• Govern medical web processes from intake and prioritization through review, publishing, and retirement.
• Partner with Medical, Legal, Regulatory, Ethics & Compliance, Privacy, and Quality to ensure compliance and separation of medical and promotional content.
• Train and coach content owners in global medical business units and affiliates; manage agency and vendor partners; lead business planning and quarterly chargebacks for web services.
• Define medical web KPIs, including HCP reach and engagement, content findability, time to publish, and content reuse, and build dashboards to track them.
• Conduct quarterly performance reviews with business units and use insights to inform roadmap and content decisions.
• Establish content structure and metadata standards to support search and responsible AI- and LLM-enabled experiences.
• Track web, AI, and digital HCP engagement trends and pilot capabilities for potential use in adjacent channels.
• Lead cross-functional delivery and influence senior stakeholders without direct authority.
• Travel up to 10% domestically and internationally.

Benefits

• Company bonus, depending in part on company and individual performance.
• Company-sponsored 401(k) eligibility.
• Pension.
• Vacation benefits.
• Medical, dental, vision, and prescription drug benefits eligibility.
• Flexible benefits, including healthcare and/or dependent day care flexible spending accounts.
• Life insurance and death benefits.
• Time-off and leave-of-absence benefits.
• Well-being benefits, including an employee assistance program, fitness benefits, and employee clubs and activities.
• Employee resource groups open to all employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director