Associate Director Web and Digital Platform Lead

Lundbeck • Boston, MA

19d

About The Position

Lundbeck US is seeking a hands-on Web and Digital Operations leader to help define and execute strategy for web technology, digital experience platforms, and analytics enablement across its US brand and enterprise websites. The role serves as a strategic partner to business stakeholders and provides technical leadership across Adobe Experience Manager (AEM), front-end technologies, analytics, consent management, and broader MarTech platforms.

The position is responsible for modernizing the website operating model, improving the speed and governance of digital delivery, enabling compliant and privacy-conscious digital engagement, and establishing a scalable foundation for future MarTech growth, including Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), personalization, consent, and omnichannel activation. It partners with cross-functional teams and external providers, oversees digital operations and delivery, and fosters collaboration, continuous improvement, knowledge sharing, and professional development. Travel of up to 20% domestically is expected; international travel may also be required.

Requirements

• Accredited bachelor's degree.
• At least 8 years of experience in web platforms, digital operations, MarTech, digital analytics, or technology strategy.
• Experience leading enterprise or brand website platforms in a regulated industry such as pharmaceutical, healthcare, life sciences, or financial services.
• Hands-on experience with Adobe Experience Manager or comparable enterprise content management platforms.
• Strong understanding of front-end web technologies, including HTML, CSS, JavaScript, reusable components, responsive design, accessibility, and website performance.
• Experience with digital analytics, tag management, website data collection, marketing pixels, and measurement governance.
• Familiarity with Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Web SDK, or related Adobe Experience Cloud capabilities.
• Experience with consent management, privacy-aware tracking, and governance of digital data collection.
• Ability to lead cross-functional teams and influence stakeholders without direct authority.
• Strong decision-making skills and ability to balance business urgency, technical feasibility, compliance requirements, and long-term scalability.
• Excellent written and verbal communication skills, including ability to explain technical topics to business and executive audiences.
• Strong vendor management skills, including challenging estimates, reviewing delivery plans, assessing quality, and driving accountability.
• Demonstrated ability to operate in ambiguity, structure complex problems, and move initiatives from strategy to execution.
• Ability to navigate ambiguous environments, collaborate without direct authority, and adapt to changing organizational priorities.
• Ability to identify best practices and contribute to continuous improvement.

Nice To Haves

• Accredited bachelor's degree in information technology, computer science, data, digital marketing technology, business technology, or a related field; master's degree in business, information systems, analytics, or digital strategy.
• Pharmaceutical or healthcare experience with HCP, DTC, DSA, and brand website operations.
• Experience with MLR/PRC review processes and regulated content workflows.
• Experience with Adobe Cloud, Adobe Edge Delivery Services, AEM modernization, or large-scale website migrations.
• Experience with AJO, AEP, RT-CDP, customer journey orchestration, personalization, audience activation, or omnichannel engagement.
• Experience with SEO, AI search optimization, LLM optimization, schema, structured content, and website discoverability.
• Experience implementing or governing enterprise consent management platforms.
• Experience building internal digital operating models and reducing dependency on external partners.
• Experience with Agile delivery, Jira, Workfront, or similar work-management platforms.
• Knowledge of HIPAA, privacy, consent, and compliance considerations related to digital engagement and data capture.

Responsibilities

• Drive the strategic roadmap for Lundbeck US web technology, including AEM, front-end development, website architecture, analytics, tagging, consent, and digital platform modernization.
• Lead modernization of US websites to improve update speed, scalability, performance, component reuse, governance, and responsiveness to brand, business, and regulatory needs.
• Partner with Brand, Omnichannel, Analytics, Medical, Legal, Regulatory, Privacy, IT, and external partners to translate business needs into scalable digital solutions and inform platform and execution decisions.
• Provide hands-on leadership across AEM, front-end frameworks, component architecture, content delivery, website performance, accessibility, SEO/AIO readiness, and reusable digital design patterns.
• Partner with cross-functional teams to define website data collection metrics, analytics implementation, Web SDK enablement, tag management, marketing pixel governance, digital signal quality, and measurement readiness for analytics, personalization, and activation.
• Oversee consent management capabilities to align marketing pixels, analytics tags, personalization signals, and digital data capture with user consent, privacy expectations, and compliance requirements.
• Ensure digital governance aligns with standards for website intake, prioritization, release management, documentation, quality assurance, analytics validation, vendor handoffs, and ongoing platform support.
• Ensure website and digital platform initiatives are delivered on time with strong quality, governance, and business alignment.
• Evaluate vendor performance and identify opportunities to reduce external dependency through automation, standardization, and internal capability building.
• Build a flexible digital operations foundation that can expand into MarTech, AI-enabled content operations, personalization, journey orchestration, digital engagement, customer data activation, and enterprise digital experience capabilities.
• Foster collaboration and continuous improvement and encourage knowledge sharing and professional development within the team.
• Travel up to 20% domestically; international travel may be required.

Benefits

• Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Details are available on the U.S. career site.

What This Job Offers

• Job Type: Full-time
• Career Level: Director