Associate Director of Digital Experience and Web Strategy

University of Wisconsin Stout • Oshkosh, WI

1d • Hybrid

About The Position

The University of Wisconsin–Oshkosh is hiring an Associate Director of Digital Experience and Web Strategy within the Division of Marketing. The role provides strategic and operational leadership for the university website and broader digital experience, including website transformation, information architecture, navigation, content strategy, and ongoing oversight. The Associate Director will help build a modern, accessible, user-centered digital presence that serves the university’s audiences and advances institutional priorities.

The position calls for an independent, proactive leader who can assess needs, identify opportunities, exercise sound judgment, and advance initiatives with minimal direction. The Associate Director will guide university-wide content governance, website performance, accessibility, search optimization, analytics, and continuous improvement. Working with University Marketing & Communications, Information Technology, Admissions, Academic Affairs, Student Affairs, and campus content partners, the role will provide digital experience guidance and training to content contributors and recommend ways to improve user experience. The position will also evaluate emerging technologies, including artificial intelligence and conversational search, and use data, industry trends, and audience insights to guide the evolution of the university’s digital environment.

Hybrid remote work may be available after successful completion of an initial probationary period; the remote work policy may change at the university’s discretion. The position exercises supervisory authority over at least 2.0 FTE employees and contributes to budget development and forecasting.

Requirements

• Bachelor’s degree in web development, digital marketing, information technology, communications, or a related field.
• Ability to work independently, manage competing priorities, and provide proactive strategic recommendations.
• Demonstrated experience leading or managing complex, content-rich websites, website development projects, and multi-site administration.
• Experience with content management systems, website architecture, digital publishing workflows, enterprise content strategy, and distributed CMS governance.
• Working knowledge of digital technologies and analytics tools such as HTML, CSS, JavaScript, WordPress, WordPress Divi Builder, modern web technologies, Google Analytics 4, Google Search Console, or comparable platforms.
• Knowledge of SEO, AEO, and website accessibility standards.
• Strong project leadership, problem-solving, communication, and stakeholder management skills.
• Demonstrated ability to lead cross-functional initiatives and collaborate across departments.
• Demonstrated ability to translate institutional and marketing objectives into practical, measurable digital solutions.

Nice To Haves

• Experience leading a major website redesign, migration, or digital transformation initiative.
• Experience working in higher education or another complex, decentralized organization.
• Knowledge of AI-enabled digital experiences, AEO, personalization, and marketing automation.
• Experience with conversion optimization, usability testing, and digital experimentation.
• Familiarity with CRM integrations, APIs, analytics dashboards, and digital marketing platforms.
• Demonstrated success using analytics to recommend and implement measurable improvements.
• Experience managing external vendors, technical partners, or digital development resources.

Responsibilities

• Provide strategic and operational leadership for the university website and broader digital experience.
• Lead or guide website transformation, information architecture, navigation, content strategy, and ongoing website oversight.
• Develop and guide university-wide content governance, website performance, accessibility, search optimization, analytics, and continuous improvement.
• Assess needs, identify opportunities, exercise sound judgment, and move initiatives forward with minimal direction.
• Collaborate with University Marketing & Communications, Information Technology, Admissions, Academic Affairs, Student Affairs, and campus content partners.
• Serve as a university resource for digital experience strategy and provide guidance and training to content contributors.
• Recommend solutions that improve the user experience and strengthen audience engagement.
• Evaluate emerging technologies, including artificial intelligence and conversational search, and use data, industry trends, and audience insights to guide the digital environment.
• Develop relationships, brand strategies, and marketing plans for communicating institutional information.
• Develop marketing programs and campaigns aligned with institutional, unit, and/or program strategic marketing objectives.
• Direct marketing projects, including the design and production of internal and external publications.
• Represent the institution at events and conferences and present information about its programs and services.
• Exercise supervisory authority over at least 2.0 FTE employees, including managing hiring, assignments, conduct, performance, and related employment decisions.
• Contribute to budget development and forecasting and approve resource allocations within budget parameters.

Benefits

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year, prorated for start date.
• 36 hours of personal holiday and 9 legal holidays, prorated for start date.
• 176 hours of sick leave for the first 18 months; afterward, employees can earn up to 96 hours per fiscal year. Sick leave accumulates without limit and does not expire.
• Paid parental leave after six months of continuous employment.
• Wisconsin Retirement System pension with a 7.2% employer contribution for 2026.

What This Job Offers

• Job Type: Full-time
• Career Level: Director