Manager of Web and Digital Strategy

City of Tuscaloosa•Tuscaloosa, AL

About The Position

Performs professional and technical work developing, implementing, and managing the City of Tuscaloosa’s websites and internet/intranet applications. The role maintains the City homepage, subdomains, related websites and files, intranet support, web applications, technical systems, content, templates, archives, GIS services, and digital signage. It develops a five-year Web and Digital Strategy plan, prioritizes development needs, and oversees content strategy and page layout, including high-priority pages created in collaboration with Communications. The role maintains City brand standards and accessibility and privacy practices, supports user experience across public-facing systems, and uses website traffic data to guide decisions and communicate progress.

Requirements

High school diploma or GED.
Three years of experience in web design, web development, web programming, web implementation, web administration, web maintenance, or a related field; an equivalent combination of education, training, and experience may be accepted.
Valid driver's license, which must be maintained.
Ability to perform the essential job functions in a timely manner, with or without reasonable accommodations.
Ability to maintain good interpersonal relationships with staff, coworkers, managers, and citizens.
Ability to understand and apply web development principles and techniques, departmental policies and procedures, and make independent judgments when unsupervised.
Ability to communicate technical information verbally and in writing, read technical documentation, and prepare job-related reports.
Ability to perform the stated data comprehension, numerical, spatial, coordination, dexterity, and communication functions.

Nice To Haves

Bachelor’s or associate’s degree, or technical/vocational school diploma, in computer science, information systems, or a related field.
Supervisory experience.

Responsibilities

Maintain the City of Tuscaloosa homepage, subdomains, related websites, surrounding files, intranet support, and web-related technical applications.
Promote a consistent visual presentation across City websites and uphold City brand standards.
Apply current web development standards and maintain awareness of WCAG, ADA, privacy regulations, and web content best practices.
Develop a strategic five-year plan and goals for Web and Digital Strategy and prioritize future web development needs.
Oversee and execute content strategy and page layout for high-priority, high-visibility webpages in collaboration with Communications.
Provide high-level page layout support, including building pages.
Determine and oversee the Web Developer’s assignments; supervise and evaluate assigned staff.
Build collaborative relationships with City stakeholders and manage projects for webpage creation and redesign, including departmental and leadership approvals.
Facilitate webpage testing and launches with departments and provide status updates to leadership.
Review the website regularly and recommend priorities for future web content projects to the Director of Communications.
Assist with special projects, including addressing website accessibility concerns in selected areas.
Partner with IT to provide UX assistance and insight for public-facing systems.
Configure servers, communication parameters, browsers, and network security to support timely delivery, broad accessibility, and appropriate access to web publications.
Promote the City website internally and externally, establish relevant links, organize informational training, and encourage promotion through departmental communications.
Develop enterprise-wide web applications, manage website evolution, and provide technical support for problem resolution.
Provide publisher and user support and coordinate training for publishers.
Represent the City on external working and advisory committees.
Maintain a content review schedule to ensure website content is current and accurate.
Assist with presentations, including graphic design, development, rehearsal and review, and setup and removal of presentation equipment.
Assist with system administration and ensure system security policies and processes are followed.
Maintain website GIS services in cooperation with the GIS Manager.
Maintain template and image archives and related records.
Assist with creating audiovisual assets for the City website and other communications outlets.
Manage digital signage displays throughout City facilities.
Answer telephone calls, provide information and assistance, take and relay messages, direct calls, and return calls.
Respond to questions, problems, and requests for information or assistance from employees, officials, and others.
Collect and use user traffic data to make informed decisions and communicate challenges and progress to departments and leadership.
Communicate with supervisors, coworkers, users, departments, vendors, and outside agencies to exchange information, resolve problems, coordinate equipment needs, provide operational support, and manage projects.
Maintain knowledge of policies, procedures, laws, operating systems, platforms, and software programs relevant to online assistance and automated applications.
Stay aware of new products, trends, and advances in the profession through professional literature, workshops, conferences, and training.
Perform 24-hour on-call service as required.
Operate a motor vehicle to conduct work activities.
Copy and distribute correspondence, memoranda, and reports.
Recommend policies and procedures that support quality departmental services and incorporate continuous quality improvement principles into daily activities.
Meet essential job functions and attendance requirements, maintain effective interpersonal relationships, and perform other related duties as required.