Associate Director, Video, Enterprise Partnerships

Adelphi Group • New York, NY

5d • $70,000 - $125,000 • Hybrid

About The Position

The Associate Director, Video Partnerships is a high-level client-team specialist role at Initiative that combines leadership and team management with expertise in video media, research and systems, and media partnership negotiations. The position helps lead strategic direction and serves as a marketing partner to clients, with expert knowledge of client businesses and the agency. It requires the ability to manage multiple tasks and contribute to effective, client-focused media plans and partnerships.

Requirements

• National broadcast media buying experience with demonstrated technical and negotiating skills.
• Understanding of marketing, advertising, and media data sources, including what is measured, measurement methods, and reported information; understanding of media concepts, terminology, creative, and budgets.
• Superior analytical and quantitative skills, with the ability to translate data into well-articulated ideas.
• Knowledge of buying, planning, client presentations, and reporting.
• Technical proficiency, particularly with media systems and Microsoft Excel, Word, and PowerPoint.

Nice To Haves

• 6+ years of relevant experience, including 3+ years of supervisory experience.
• Demonstrated critical-thinking and problem-solving abilities.
• Understanding of research tools.
• Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure.
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition.

Responsibilities

• Collaborate with Comms Design, Analytics, and Client Advice and Management to align with and deliver against client KPIs.
• Identify ongoing synergistic and targeted opportunities to further drive clients’ businesses.
• Ensure video plans are delivered on time and are accurate and excellent overall.
• Plan, direct, supervise, resolve, and coordinate team work; handle personnel requirements for immediate staff, including training and development.
• Develop processes and manage the team to ensure superior stewardship, optimization, delivery, and cross-platform post-analysis while creating more time for creative approaches to each client’s business.
• Prepare and deliver proposals to various audiences.
• Provide Partnerships support for new business pitches, including cost exercises.
• Support and collaborate with all MB SBU’s to ensure effective, seamless integration with client business, and support MAGNA aggregate negotiations across appropriate channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed