Assoc Dir, Thought Leader Liaison (Heme/Onc- West Region)
About The Position
The Associate Director, Thought Leader Liaison engages thought leaders and develops and executes peer-to-peer initiatives aligned with strategic brand plans. The role collaborates with Brand Marketing, Patient Office, Medical, Commercial, and third-party agency partners. It engages regional thought leaders, gathers and integrates their insights, and contributes to brand strategy through insight-gathering initiatives and peer-to-peer educational programming. The role reports to the Director, Thought Leader Liaison. The position identifies and develops relationships with physician key opinion leaders, manages congress-related KOL activities, and brings regional and national market insights to brand optimization. It leads commercial advisory boards and other insight-gathering initiatives, manages a compliant peer-to-peer education platform and speaker bureau activities, and works with field leadership and internal partners to execute commercial initiatives. The position covers a multi-state western and central region and may require up to 70% travel.
Requirements
- Bachelor’s degree in marketing, business, management consulting, or a related field or equivalent related experience.
- At least 7 years of work experience in marketing or related functions.
- Hematology/Oncology experience.
- Project management skills.
- Ability to manage multiple and evolving priorities in a fast-paced environment.
- Ability to plan and manage at both strategic and tactical levels.
- Ability to collaborate effectively with a wide range of people and functions.
- Excellent communication and influencing skills.
- Able to travel for meetings, conferences, and KOL engagements, with up to 70% travel potentially required.
- Live in and be able to cover Washington, Oregon, Nevada, Utah, Missouri, Iowa, and Minnesota.
Nice To Haves
- Experience with thought leader engagement, advisory boards, and speaker bureau management.
- Sales experience.
- Experience working with vendors and/or managing projects through a third party.
Responsibilities
- Identify, profile, develop, and foster commercial relationships with physician key opinion thought leaders.
- Consolidate KOL input and provide in-depth insights for brand strategy, brand awareness, and performance.
- Manage KOL activities and contacts at key congresses and societies by attending local, regional, and national conferences.
- Use regional and national market knowledge to assess marketing tactics and recommend brand optimizations to leadership.
- Apply knowledge of Servier product disease states and competitor market landscapes to support effective customer engagement.
- Lead and manage multiple projects compliantly, efficiently, and effectively.
- Cultivate and manage third-party agency relationships for field-based initiatives.
- Lead the development and execution of commercial-led advisory boards and other third-party insight-gathering tactics.
- Develop and manage a compliant peer-to-peer education platform aligned with brand strategy.
- Manage speaker bureau vendors across the disease portfolio.
- Coordinate and execute speaker bureau training and coaching.
- Partner with field leadership in the assigned geography to optimize field-based commercial initiatives.
- Collaborate with internal partners, including leadership, brand, sales, compliance, legal, finance, market research, medical affairs, training, and IT.
Benefits
- Short-Term and Long-Term incentive programs.
- Medical, dental, and vision benefits.
- Unlimited sick time and flex time; time off does not accrue.
- 401(k).
- Life and disability insurance.
- Recognition programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
