Associate Director, Regional Marketing- West
About The Position
The Associate Director of Regional Marketing (ADRM) works with multiple AbbVie cross-functional teams to support collaboration, alignment, and development and execution of area marketing strategy. This field-based role develops and optimizes national and regional marketing initiatives in alignment with Annual Strategic Brand Plans. The ADRM directly supervises two or three Regional Marketing Managers while also managing regional responsibilities. The ADRM represents AbbVie Marketing to External Experts, developing and maintaining interactions to generate insights in assigned geographies. The role works in a team-based environment to optimize brand performance across AbbVie Immunology. The ideal candidate resides in the East, preferably the New York or Boston area, or in the West, including Phoenix, Las Vegas, California, or Seattle. Travel is up to 75% of the time, including some evenings and weekends.
Requirements
- Bachelor’s degree.
- Previous experience in sales, sales management, or marketing.
- Mastery of verbal and non-verbal communication and presentation skills for live and virtual engagement with internal leadership and external stakeholders.
- Experience in collaborative, integrated cross-functional teams, with the ability to understand priorities and responsibilities and influence without direct authority.
- Ability to navigate a field- and headquarters-based matrix organization and influence decision-making across functions.
- Ability to work in a fast-paced environment.
- Knowledge of applicable regulations and standards affecting pharmaceutical products.
- Ability to travel up to 75% of the time, including some evenings and weekends.
Nice To Haves
- At least 2 years of experience in Immunology is preferred.
- Residence in the East, preferably the New York or Boston area, or in the West, including Phoenix, Las Vegas, California, or Seattle.
Responsibilities
- Lead projects through the promotional review process compliantly and effectively, delivering high-quality work on time and following regulatory guidelines and AbbVie processes.
- Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
- Evaluate the effectiveness of marketing tactics and make strategic recommendations to leadership for brand optimization.
- Provide insights based on key brand business questions to inform marketing strategy, resource optimization, and tactic development.
- Partner with field leadership in the assigned geography to optimize implementation of marketing strategies.
- Understand market drivers, the competitive landscape, provider dynamics, and competitive intelligence across the assigned geography.
- Coordinate direction and deliverables across external vendors and internal departments, including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations in the assigned geography.
- Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year.
- Understand external and internal drivers across stakeholder groups and connect AbbVie Integrated Brand Teams to collaboration opportunities based on aligned objectives and industry standards.
- Directly supervise two or three Regional Marketing Managers.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
