Associate Director of Sales

Caesars Entertainment•Reno, NV

About The Position

The Associate Director of Sales supports the Director as a key liaison between the Northern Nevada regional sales group, Convention Sales, and hotel operators to promote customer engagement and satisfaction. The group drives business and contracted revenue for owned properties through business development and relationships with Signature, Key Accounts, and EST for cross-selling opportunities. Its sales roles include In Market Sales, based remotely in key feeder markets and focused primarily on large corporations and associations, and Property Sales, based on property in Northern Nevada and focused on local and regional associations, corporations, SMERF groups, and catering. The Associate Director leads and develops assigned team members, manages performance toward quarterly and annual revenue goals, and supports sales execution through coaching, recruiting, recognition, forecasting, and pipeline management. The role uses data and technology platforms to guide business development and performance, supports team members in customer appointments and site inspections, creates client events, and reviews financial and sales reports to identify activities needed to contract business. Caesars Entertainment describes itself as a casino-entertainment company operating resorts primarily under the Caesars, Harrah’s, Horseshoe, and Eldorado brands. The company states that it is committed to Team Members, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework, and identifies its values as Together We Win, All In On Service, and Blaze the Trail.

Requirements

Excellent oral, written, verbal communication, interpersonal, and presentation skills.
Neat and professional appearance.
Ability to act quickly and exercise good judgment under pressure or in conflict situations.
Ability to work in a high-volume, fast-paced environment with frequent interruptions.
Must be enthusiastic and efficient and work well with co-workers and management.
Long hours are involved; must have flexible working hours and be available on weekends and holidays.

Nice To Haves

BA/BS degree preferred but not required.
Two or more years of prior hotel meeting sales experience preferred.

Responsibilities

Support the Director as a key liaison for the region with Convention Sales and hotel operators to ensure customer engagement and satisfaction.
Lead and manage assigned team members to achieve quarterly and annual revenue goals and drive customer satisfaction and market share for Caesars Entertainment.
Train team members and hold them accountable for following procedures for responding to RFPs and contracting business.
Coach and develop team members to use resources to improve performance; work with Human Resources and the Senior Vice President of Sales on performance improvement plans for team members who are not achieving goals.
Recruit and connect with qualified candidates for future open sales positions within the Meeting Sales division.
Recognize role-model performance through company-wide nominations, quarterly sales achievements, and recognition for performance above standard, such as contracting a new company account.
Host regular team meetings via Zoom and occasionally in person to build team connection, train, and recognize assigned team members.
Use data and resources for accurate forecasting and pipeline management.
Use data and technology platforms to drive business development and performance, and present new resources and tools that support quarterly and annual revenue goals.
Ensure team members manage their sales pipelines and use the 90/50/10 coding and decision-due-date structure to populate forecast tools accurately.
Set realistic business development goals for assigned team members to keep the Caesars Entertainment brand top of mind and drive new market share.
Attend high-value on-site site inspections to support the closing of contracted business for the team.
Attend in-market sales appointments to support team members, provide on-site coaching, and develop relationships with current and prospective accounts.
Create client events in-market to drive customer loyalty and present brand updates.
Review financial summaries regularly to assess regional and individual property performance against Plan and Prior Year, and use pace and position reports to drive sales activities that contract business by property, year, and month.