Associate Director of Oncology Regional Marketing

Bayer•Albany, NY

1d•Remote

About The Position

The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. The coverage of this role will be Boston, NYC, and the states of the Northeast.

Requirements

Bachelors degree
Valid driver’s license and clean driving record
5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing
2 years experience working within the oncology or urology therapeutic areas
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Excellent communication skills & strong organizational skills.

Nice To Haves

Bachelors degree with a life science background
Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred
Experience and relations working with Academic institutions and key accounts a strong preference.

Responsibilities

Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base. Of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;
Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;
Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker’s bureau, etc.);
Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs;
Coordinate and execute plans for company presence at regional and input into National conferences; sponsorships, TL engagement, promotional programs etc;
Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);
Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;
Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility
Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;
Provide input into update of content of peer-to-peer programs;
Support field with speaker assessment and selection.
Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);
Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;
Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
Contribute to development of the regional strategic business plans as well as the marketing team’s, providing key customer insight / intelligence;
Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.