Associate Director of Marketing (Full-time, Onsite)

MASS MoCA•North Adams, MA

12d•$85,000 - $95,000•Onsite

About The Position

MASS MoCA seeks an Associate Director of Marketing with a desire to work in a dynamic, mission-driven, museum environment. As the museum advances its 2024–2030 Strategic Plan and builds momentum around audience growth, storytelling, and brand positioning, this role will play a key role in shaping and executing marketing strategies that support institutional priorities. The position reports to the Chief Communications Officer (CCO) and engages with key stakeholders throughout the museum (curators, creative producers in performing arts and public programs, members of advancement team, etc.) to assess needs, audiences and project timelines, and develops marketing campaign objectives, audience development goals, and branded marketing materials across channels. The position is an action-oriented self-starter and strategic thinker who develops, oversees, and implements marketing campaigns and corresponding content to include digital, social, print, and email. The successful candidate is a strong manager who has a passion for arts and cultural institutions, enjoys being part of a close-knit team that works collaboratively across departments, and thrives in a nimble, fast-paced, deadline-driven environment.

Requirements

Bachelor's degree or equivalent experience, preferred
7-10 years of relevant professional experience (experience with cultural institutions preferred)
Minimum of 3 years managerial experience, preferred
Excellent written and verbal communication skills (selected candidates will be asked to submit a writing sample)
Working knowledge of and experience using CRMs (Tessitura ideal)
A commitment to producing exceptional work with strong attention to detail and proofreading skills
Proven experience managing websites and analytics technologies to engage a diverse audience
Proven strength in time and project management, including the ability to set goals, prioritize and use collaboration tools
Must have gravitas to work under tight pressure of multiple deadlines, in a fast-paced and changing environment, while remaining calm and at ease with media partners and colleagues.
This position is based on site at MASS MoCA’s North Adams campus; regular in-person attendance is required

Responsibilities

Devise, develop and implement seasonal and annual marketing and media plans in collaboration with the CCO that elevate MASS MoCA and its programming (performing arts, visual arts, public programs, retail stores and special events) and support audience benchmark goals for local, regional, national and international visitors.
Secure media partnerships and negotiate media buys based on priority audience segments and reach. Write and oversee the design and placement of marketing materials and all advertising for print, radio, out-of-home, social and digital. Responsible for processes, budget and deliverables.
Oversee content strategy and tone in alignment with brand and editorial guidelines for the museum website and social media; and develop and implement plans for editorial direction. Direct staff to edit and post content across marketing platforms with particular attention to programs, exhibitions, and announcements.
Develop and steward strong relationships with local, regional, and national paid media outlets for both regional and tourism audiences. Remain ahead of the curve on key changes in communication effectiveness, trends, and the dynamic media/advertising environment including social media and digital platforms.
In support of the CCO, contribute to the alignment of all external communications and brand narrative.
Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, social media analytics, and other available data.
Recommend and manage the marketing budget to inform annual departmental budgeting and planning for approval by the CCO
Support contributed revenue goals by promoting membership programs and philanthropic campaigns in collateral, email and digital/social media
This is a supervisory role and manages the Sr. Manager of Marketing Operations. The role supervises their day-to-day duties, and manages their employment, including hiring, terminations, performance management, scheduling, and mentoring
Serve on inter-departmental task forces including wayfinding, visitor surveys, and others as needed.
Build and maintain relationships with peer cultural organizations and community leaders, to promote connectivity and outreach (and keen situational awareness).
This job description is intended to describe the general nature of the role and the work being performed. It is not an exhaustive list of all responsibilities. The Associate Director of Marketing may be required to perform duties outside of their normal responsibilities, as needed.