Associate Director, Neuroscience Marketing, Migraine HCP Marketing

Ipsen•Cambridge, MA

5d•Onsite

About The Position

This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market. The role requires extensive cross-functional collaboration across internal teams and external agencies to ensure launch success. It demands strong executional capabilities to manage launch readiness, campaign development, and performance tracking. The role requires influencing diverse stakeholders across a matrixed organization and external partners to align on strategy and execution. This role is responsible for shaping the launch strategy for Dysport in a new therapeutic area, requiring strategic foresight and the ability to inspire alignment across stakeholders. The role involves developing patient marketing strategies and ensuring the brand resonates with patient needs and experiences.

Requirements

Bachelor’s Degree or Equivalent in relevant field, MS/MBA preferred.
Minimum 10 years of relevant experience, with at least 5 years of pharmaceutical/biotech marketing experience.
Experience with Neurotoxins & Migraine is required; preferably 2+ years focused neurotoxin migraine experience.
Commercial field experience a plus.
Successful launch planning and execution experience.
Extensive experience with HCP marketing including design and creation of promotional campaigns/materials, and congress planning/execution.
Successfully history of managing relationships and significant budgets with creative and media agencies.
Proven cross-functional leadership skills to lead across a complex matrixed organization.
Strong communication and interpersonal skills, along with the ability to influence others.
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.
Track record of successful projects delivery and positive performance results.
Strong scientific/medical aptitude and experience.
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
Excellent written and verbal skills and strong interpersonal communication skills.
Willingness/ability to travel domestically. International travel may be occasionally required.

Responsibilities

Work closely with medical, regulatory, operations, advocacy, value & access, sales, insights and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
Develop and implement comprehensive marketing strategies, with oversight from the Migraine Brand Lead, to support the launch and growth of Dysport in migraine, ensuring alignment with overall brand objectives, business goals.
Create and manage breakthrough, motivating, and compelling HCP-focused content and tactics across various channels, including personal promotion (e.g., CVA, eMVA), conference planning & presence, non-personal promotion.
Work closely with field team and leadership to ensure alignment, identify opportunities, and ensure team is appropriately supported.
Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts.
Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
Manage the migraine launch marketing budget, ensuring effective allocation of resources to maximize the impact of initiatives.
Establishment of KPIs and tracking mechanisms to measure pre-launch effectiveness and readiness.
Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with migraine.