Associate Director, Member Outreach

VETERANS OF FOREIGN WARS OF THE UNITED STATES•Kansas City, MO

3d•$60,000 - $75,000•Onsite

About The Position

The Associate Director, Member Outreach leads the execution and coordination of national and regional membership outreach and recruitment activities. The position turns approved departmental strategies into field initiatives by coordinating recruiting events, supporting field recruiters and national membership representatives, delivering training, and identifying opportunities for membership growth and engagement. It serves as a key connection between National Headquarters and the field, providing operational leadership, field insight, and performance feedback in support of membership goals. The role exercises operational judgment within established priorities, policies, and assigned resources, and recommends changes to strategy, priorities, and resources to the Deputy Director. It plans outreach work on daily, monthly, and long-range schedules and maintains significant contact with VFW Department officers, membership chairpersons, recruiters, representatives, and members. The position reports directly to the Deputy Director, Membership, and collaborates with the Senior Director, Membership & Member Services, and the broader team. The position is based in the VFW’s Kansas City, Missouri location in a standard office environment, with extended periods of computer use. Travel is required for the National Convention, regional and state meetings, workshops, outreach, and public events. Work outside normal business hours may be needed during peak program or event periods. The role has indirect financial impact through training, opportunity analysis, and Post development and revitalization.

Requirements

Five or more years of related experience working in a membership-supported organization.
Extensive knowledge of the VFW’s purpose, programs, and membership initiatives.
Bachelor’s degree or an equivalent combination of education and relevant professional experience; relevant military experience or leadership roles may be considered in place of a formal degree.
Eligibility for and membership in the Veterans of Foreign Wars (VFW).
Ability to build and maintain effective working relationships across departments.
Ability to work independently while aligning with organizational goals.
Ability to adapt to changing priorities in a fast-paced environment.
Comfort with public speaking.
Advanced knowledge of computer operations and usage, including proficiency with Microsoft Office products.
Ability to analyze veteran demographic, membership, recruiting, and outreach data to identify opportunities, assess results, and support field initiatives.

Responsibilities

Plan, coordinate, execute, and evaluate national and regional recruiting events in accordance with approved strategies, goals, priorities, and assigned resources.
Serve as the working liaison to field recruiters and national membership representatives, providing recruiting support, coordinating outreach, and gathering field intelligence and feedback.
Coordinate with VFW Departments to support Post-level recruiting initiatives consistent with departmental priorities.
Identify and facilitate national-level sponsorship opportunities for recruitment events, subject to applicable approvals.
Deliver approved field and virtual membership training to VFW leadership and members, and provide feedback to improve training programs and resources.
Determine eligibility status and process incoming At-Large applications.
Review and respond promptly to membership-related emails, providing accurate communication and timely support to prospective and current members.
Analyze veteran demographic, membership, recruiting, and outreach data to identify opportunities and support targeted field initiatives.
Provide the Deputy Director with accurate reports on outreach activities, results, trends, challenges, event feedback, and recommendations.
Promote collaboration, accountability, and shared success within the department.
Represent the organization at the VFW National Convention and at regional and state meetings, workshops, and membership outreach events.