Associate Director, Media & Analytics

Anchour•New Gloucester, ME

About The Position

Anchour is hiring an Associate Director, Media & Analytics to lead its media team and oversee how key clients invest, measure, and grow. The role combines media strategy, hands-on campaign execution, client leadership, analytics, and team development. The Associate Director will personally manage a portfolio of 6–8 key accounts, build and optimize campaigns, improve departmental processes, and help shape the agency’s media practice as its clients and capabilities grow. The role reports to the VP of Growth and works closely with leadership and account, creative, web, and retention teams. The Associate Director will own media strategy and execution for important client relationships, develop full-funnel investment plans, lead client planning and performance conversations, and make reporting useful by communicating what results mean and what should happen next. They will also own measurement, including validating tracking and connecting campaign activity to business outcomes, and help ensure creative work supports media performance. In addition, the position manages and mentors media practitioners, sets priorities and balances workloads, and improves how the team plans, launches, tests, reports, and collaborates. The role includes oversight of budgets, pacing, vendor commitments, and billing inputs, as well as partnering with leadership on pitches, proposals, client growth opportunities, and new capabilities. Anchour is a Maine-headquartered creative agency serving SMBs and growing brands across industries, with work spanning brand strategy, identity design, website design and development, content strategy, and full-service marketing.

Requirements

Deep paid media experience managing meaningful budgets across multiple accounts, with results personally helped deliver.
Recent hands-on experience with Google Ads and Meta.
Ability to develop media strategies grounded in client business goals and adapt them across industries.
Understanding of how brand and performance marketing work together.
Confidence leading client meetings, presenting recommendations, and addressing difficult questions.
Fluency in GA4, Google Tag Manager, conversion tracking, and reporting tools.
Ability to investigate performance issues, identify data gaps, and explain findings.
Experience managing or mentoring media practitioners and improving their work.
Ability to give clear feedback, set expectations, and develop team members’ judgment.
Understanding of creative’s role in media performance and ability to translate account insights into briefs, tests, and campaigns.
Ability to identify process improvements and follow through so processes are clear, adopted, and maintained.
Habit of learning about industry changes and testing tools, including thoughtful use of AI.
Strong attention to detail, communication, collaboration, and follow-through.

Nice To Haves

Experience in financial services, ecommerce, lead generation, CTV, or programmatic media.

Responsibilities

Lead strategy and hands-on execution for 6–8 key client accounts.
Build, launch, optimize, and manage campaigns across Google, Meta, and other appropriate channels.
Monitor media spending and performance and determine appropriate next steps.
Translate client business goals into full-funnel media investment plans, including audiences, channel mix, budgets, sequencing, and success measures.
Lead planning sessions, present recommendations, and guide performance discussions with senior marketing teams and business leaders.
Create reports and presentations that clearly explain results, changes, learnings, and recommended next steps.
Define measurement needs and validate tracking using GA4, Google Tag Manager, and advertising platforms.
Investigate measurement issues, handle routine tracking implementation, and coordinate more complex work with developers and vendors.
Brief creative teams, provide feedback, identify effective messages and formats, plan creative refreshes, and apply campaign learnings to future creative.
Manage and mentor media practitioners, review their work, provide feedback, support their development, set priorities, and balance workloads.
Improve media planning, launch, testing, reporting, and collaboration processes, and support their adoption and refinement.
Explore practical uses of AI, automation, and data infrastructure to improve quality and free time for higher-value work.
Oversee media budgets, pacing, vendor commitments, and billing inputs in coordination with account, project management, and finance teams.
Partner with leadership on pitches, proposals, client growth opportunities, and new capabilities.