Associate Director, Marketing Operations

MannKind Corporation • Westlake Village, CA

6d • Onsite

About The Position

MannKind Corporation is seeking an Associate Director, Marketing Operations to lead strategy, processes, data, and technology for compliant, scalable, and measurable marketing execution. This role collaborates with Brand Marketing, Digital Marketing, Sales, Business Analytics, and Legal/Compliance to optimize the entire campaign lifecycle, from planning and segmentation to execution, content activation, and performance reporting. The Associate Director will drive operational excellence by enhancing governance, improving data quality, standardizing workflows, and accelerating insights to boost HCP and consumer engagement, brand performance, and marketing efficiency. This position is based in Westlake Village, CA.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in marketing operations, commercial operations, marketing analytics, or a related function, including ownership of cross-functional processes.
• 3+ years of experience leading complex initiatives and influencing senior stakeholders.
• Hands-on expertise with marketing automation platforms and CRM systems (e.g., Salesforce/Veeva CRM, as applicable).
• Experience supporting commercial marketing for regulated industries.
• Strong understanding of segmentation and targeting for HCP and/or patient audiences, including consent management and privacy expectations.
• Demonstrated ability to build reporting and dashboards; proficiency with BI/reporting tools and spreadsheet modeling.
• Experience establishing data governance, campaign taxonomy, and operational QA practices; strong attention to detail and documentation.
• Excellent communication skills with the ability to translate technical concepts for non-technical audiences and drive adoption through training and enablement.

Nice To Haves

• MBA preferred.
• People management experience a plus.

Responsibilities

• Lead and evolve the Marketing Operations operating model, intake, prioritization, and delivery across campaign operations, marketing technology, and data and performance reporting.
• Hire, coach, and develop marketing operations talent; set goals, establish best practices, and foster a culture of continuous improvement.
• Partner with Sales and Business Analytics to align customer data, territories, and engagement processes; enable integrated programs across digital and field channels.
• Process invoice and PO processing for local and regional conferences, registration and payment processing with vendor.
• Identify and implement automation to reduce manual work, improve accuracy, and shorten cycle times across campaign builds, review workflows, and reporting.
• Evaluate vendors, manage contracts/renewals, and ensure partners meet pharma compliance, privacy, and security expectations; track spend and measure ROI.
• Own marketing performance reporting and dashboards (e.g., channel performance, engagement, conversion, and business outcomes); improve measurement frameworks and ensure stakeholders can trust and use the data.
• Define and track KPIs tied to campaign effectiveness, customer acquisition, and ROI.
• Use analytics to optimize marketing investment and improve commercial performance.
• Collaborate with Congress/Events Manager to align event participation with revenue objectives, product launches, and campaign themes.
• Provide support for local / regional conferences across all products (~200 reps).
• Manage event budgets with financial discipline and ROI accountability.
• Design activation frameworks for major congresses, symposia, executive programs.
• Implement structured pre-event targeting and post-event conversion processes.
• Support advisory boards.
• Manage commercial inbox (internal rep requests, HCPs requesting a rep).
• Collaborate with marketing teams on project plans for timing and specifics around printed materials.
• Ensure ample supply of current PI and med info guides are available for stuffing in resources.
• Work with printer on logistics (coordinating field drop ships, ensuring they have the latest roster, warehouse delivery scheduling, etc.).
• Work with the agency of record on print files/specs – digital and/or hard copy proof approvals.
• Manage native art file archiving.
• Manage delivery and setup of inbound resources (packing slips, description, mix/max qty, images).
• Manage portal removal and destruction of outdated materials / initiate field communication / certificates of destruction.
• Manage user setup/deactivation for warehouse portal.
• Monitor weekly inventory to prevent "out of stock" situations for field teams.
• Monitor Acknowledgement of Content (AOC) for compliance purposes.
• Arrange resource shipments for congresses.
• Manage Patient FEV1 program and HCP FEV-1 management.
• Partner closely with cross-functional teams and Supply Chain on inventory forecasting for all product samples.
• Troubleshoot sample delivery issues (lost in transit, rejected orders, orders missing information, etc.).
• Manage supply ordering for cold chain product.
• Handle Lost in Transit orders and notifications to Regulatory Affairs.
• Support speaker programs logistics, reporting, compliance, vendor coordination, compliance check-ins, training requirements, and contracting.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager