Associate Director, Marketing KOL Engagement

Madrigal Pharmaceuticals•Conshohocken, PA

4d•$182,000 - $222,000•Hybrid

About The Position

The Associate Director, HCP Marketing (KOL Engagement) will play a highly visible role in advancing the launch of Rezdiffra through strategic healthcare professional (HCP) engagement initiatives. In concert with Marketing leadership, this individual will lead the development and execution of impactful peer-to-peer education and thought leader engagement programs designed to elevate scientific exchange, strengthen advocacy, and accelerate HCP adoption. This is an exciting opportunity for a collaborative and commercially minded marketing leader to shape strategy, influence cross-functional decision-making, and drive innovative engagement initiatives in a fast-paced, high-growth environment.

Requirements

Bachelor’s degree required
8-10 years of biopharmaceutical commercial and/or marketing experience
Proven experience leading speaker bureau programs, peer-to-peer education initiatives, advisory boards, and KOL engagement strategies
Experience supporting specialty product launches within dynamic commercial environments
Strong understanding of pharmaceutical promotional regulations and experience operating successfully within regulated environments
Exceptional strategic thinking, project leadership, communication, and stakeholder management skills
Demonstrated ability to translate clinical data and customer insights into compelling educational initiatives
Thrives in fast-paced, entrepreneurial environments with a strong sense of ownership and accountability

Nice To Haves

MBA or advanced degree preferred
Subpart H launch experience preferred
Experience in liver disease, hepatology, gastroenterology, endocrinology, or related specialty markets preferred

Responsibilities

In concert with Marketing leadership, drive the strategy and execution of HCP engagement and peer-to-peer education initiatives aligned with brand priorities and commercial objectives
In collaboration with cross-functional partners, lead speaker bureau strategy and operations, including speaker engagement, training, program execution, content collaboration, compliance, and performance analytics
Support regional and local congress engagement initiatives, including product theaters, KOL engagement opportunities, and field-facing educational programs
Develop and execute advisory board strategies to generate actionable customer insights and inform brand strategy
Partner closely with the Thought Leader Liaison (TLL) team to translate field insights into meaningful commercial opportunities
Collaborate cross-functionally with HCP Marketing, Sales, Medical Affairs, Regulatory, Legal, Compliance, PRC/MLR, Analytics, and Market Research teams to ensure aligned and compliant execution
Manage agency partners, budgets, timelines, and operational execution with a focus on excellence, agility, and impact
Leverage analytics and customer insights to continuously optimize engagement strategies and program performance