KOL Specialist

Bjak•Madison, MS

10d•Hybrid

About The Position

BJAK is seeking a driven and strategic KOL Specialist to lead their influencer ecosystem across multiple platforms. The specialist will work closely with creators, agencies, and internal teams to execute impactful campaigns that strengthen brand visibility, drive engagement, and support business goals. This role requires strong communication, data-driven thinking, and the ability to manage multiple projects simultaneously in a fast-paced environment.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
Comfortable working in a fast-paced environment with a high level of execution
3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles, with a strong portfolio demonstrating successful campaigns
Deep understanding of social media platforms, algorithms, influencer landscape, and content trends
Excellent written and verbal communication skills
Strong analytical skills with experience in influencer or social analytics tools to track performance and measure ROI
Ability to multitask, prioritize, and thrive under tight deadlines
Creative thinker with storytelling ability and an eye for engaging content
Strong attention to detail and organizational skills
Strong English communication is required.

Responsibilities

Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, and other platforms.
Source, brief, negotiate, onboard, and manage influencers based on campaign objectives.
Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment.
Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships.
Develop and maintain affiliate partnerships (e-commerce platforms, bloggers, brand ambassadors).
Track affiliate performance and optimize based on metrics such as CTR, conversions, and revenue.
Stay updated on social trends, platform updates, and KOL best practices.
Recommend new content ideas and campaign strategies to enhance engagement and ROI.
Analyze campaign and affiliate performance: reach, engagement, traffic, conversions, ROI.
Prepare monthly reports and insights to improve future campaigns.
Work closely with Creative, Marketing, Product, and Sales to ensure campaign alignment.
Manage budgets, influencer contracts, and vendor relationships.
Coordinate product seeding, logistics, briefings, timelines, and approval flows.
Ensure compliance with advertising standards (#ad, disclosures, and platform regulations).