Director, Marketing – Expert Engagement & Regional Marketing

Insmed Incorporated•NJ Corporate Headquarters, NJ

2d•$177,000 - $242,000•Remote

About The Position

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK. For patients, for each other, and for the future of science, we’re in. Are you? About the Role: We're looking for a Director, Marketing – Expert Engagement & Regional Marketing on the U.S. Commercial Marketing team to help us expand what's possible for patients with serious and rare diseases. Reporting to the Global Commercial Lead, you'll coordinate the commercial U.S. expert leader strategy, drive awareness among the HCP community, and lead regional marketing across Pulmonary Arterial Hypertension (PAH), Pulmonary Hypertension associated with Interstitial Lung Disease (PH-ILD), Idiopathic Pulmonary Fibrosis (IPF), and Progressive Pulmonary Fibrosis (PPF).

Requirements

Minimum Bachelor's degree (MBA or advanced degree preferred)
8–10+ years of experience in pharmaceutical/biotech commercial roles
5+ years in U.S. regional marketing, sales, and HCP/expert engagement, or a combination of education, training, and experience
Demonstrated U.S. product launch experience
Experience in pulmonary, respiratory, cardiopulmonary, rare disease, or specialty markets
Strong strategic thinking with the ability to translate global strategy into U.S. execution
Proven ability to develop and implement expert engagement and marketing strategies delivering measurable commercial results
Experience leading cross-functional initiatives in complex, matrixed environments
Strong analytical skills and comfort using data to inform decision-making
Experience navigating promotional review and regulatory processes
Strong executive presence with exceptional communication skills
Ability to influence without authority and drive alignment across functions
Authentic commitment to patients living with serious or rare diseases

Responsibilities

Collaborate with extended teams on scientific leader identification, mapping, tiering, and tactical planning — including tracking interactions and gathering actionable insights — in close collaboration with medical, advocacy, and clinical teams
Build and maintain a robust network of U.S. regional experts, developing profiles to engage them according to their skills, experience, and preferences, while facilitating connections across the enterprise
Design, plan, and execute commercial Advisory Boards and Expert Advisory Programs, managing end-to-end logistics, agenda design, faculty selection, and insight synthesis
Translate advisory board outputs into actionable insights for internal stakeholders including Medical Affairs, Commercial, Market Access, and Clinical teams
Lead the design, execution, and dissemination of unbranded awareness initiatives to elevate Insmed's role in the disease area, in partnership with scientific leaders and in coordination with corporate communications, advocacy, and medical affairs
Identify unmet educational needs within the HCP community and lead programs that include peer-to-peer education opportunities and presentations at major congresses to drive Insmed's thought leadership footprint
Represent the commercial team at regional congresses, coordinate engagements with regional experts to gather insights, and proactively identify emerging thought leaders
Develop and lead commercial engagement plans with regional experts, driving awareness of Insmed's role in the community and identifying partnership opportunities in a compliant manner
Partner with Medical Affairs and Advocacy to align engagement plans and ensure consistent messaging across teams
Contribute to building and mentoring a strong marketing team environment, modeling a culture of compliance, accountability, and execution excellence

Benefits

Comprehensive medical, dental, and vision coverage and mental health support
Annual wellbeing reimbursement
Access to our Employee Assistance Program (EAP)
Generous paid time off policies
Fertility and family-forming benefits
Caregiver support
Flexible work schedules with purposeful in-person collaboration
401(k) plan with a competitive company match
Annual equity awards
Participation in our Employee Stock Purchase Plan (ESPP)
Company-paid life and disability insurance
Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
Employee resource groups
Service and recognition programs
Meaningful opportunities to connect, volunteer, and give back