Engagement & Orchestration Content Expert

Astellas Pharma • Northbrook, IL

4d • $125,090 - $178,700 • Hybrid

About The Position

The Engagement & Orchestration Content Expert is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.

The Engagement & Orchestration Content Expert is responsible for providing subject matter expertise for critical content lifecycle best practices and operations, ensuring omnichannel execution of tailored messaging to targeted audiences. In addition to providing value in operational development and execution steps, the Engagement & Orchestration Content Expert will monitor content performance metrics and in partnership with analytics and others offer working optimizations for current campaign materials and embedding learnings and best practices into future content considerations with brand partners. The Engagement & Orchestration Content Expert will partner with many functions and stakeholders including brand team partners, MAP coordinators, US medical affairs, US MAP team, GBSM partners, external agencies, Content Factory, and others as required. The Engagement & Orchestration Content Expert is responsible for following all local processes, will serve as a liaison and SME for global ways of working and other organization content capabilities including content planning, content creation such as modular content, content production, MLR review and approval, and content distribution to ensure streamlined operations, efficiency, and compliance.

In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team’s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results.

As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team’s strategy and deliverables in alignment with its mission.

The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

Requirements

• Bachelor’s degree
• Minimum of 5 years of experience in content creation, copywriting, content localization and digital/omnichannel engagement within the pharmaceutical, life science industry or other highly regulated industries
• Experience with data, analytics and insights with the ability to interpret data into meaningful information to help steer decision making
• Demonstrated success in driving complex, multistakeholder projects and initiatives
• Experience in pharma brand team and content creation, and/or brand marketing including digital strategy, digital marketing, and other multi-channel and content delivery roles
• Well-aware of current innovation in content strategy, modular content approaches, and other forward-looking developments within content and operations
• Communication and presentation skills including the ability to influence and manage senior leaders and other key stakeholders
• Ability to understand the brand strategy and objectives, and translate the brand key messaging per target customer profile into tangible content pieces
• Deep understanding of content marketing and omnichannel customer engagement
• Understanding of Veeva Products (e.g. PromoMats, CRM, Approved Emails and Remote Engage) and digital marketing platforms (e.g. websites, social media, banners)
• Create/update compelling and concise copy that effectively communicates key messages and resonates with the target audience
• Excellent project, program, and portfolio management skills in a digital domain, with attention to detail, sense of urgency, and a solution-oriented mindset
• Self-starter with the ability to work independently, prioritize, take actions and follow through
• Ability to collaborate across multiple internal and external stakeholders at various seniorities
• Understanding of copyright laws and other content creation compliance
• Demonstrated ability to develop and maintain effective collaborative relationships with team members, management, and internal/external partners
• Demonstrated ability to be a consistent high-level contributor across multiple projects
• Willingness to travel (approximately 10-20%, more potentially if remote)

Nice To Haves

• Advanced Degree
• Previous omnichannel content experience within the pharmaceutical, life science, FMCG and/or other content rich marketing industry, or advertising/marketing agency
• Experience with the Legal/Medical/Regulatory review process and local rules and regulations
• Sales or field experience with HCP, payer and patient engagement
• Experience with oncology and/or other specialist products
• Innovative thinker with a finger on the pulse of the content and digital transformation initiatives
• Knowledgeable of ongoing digital innovations, content & marketing technology platforms, and other workflow related programs

Responsibilities

• Create document placeholders and responsible for entering and tracking projects through the MLR process, Project and document owner role
• Coordinate with the MAP coordinators to ensure seamless flow of marketing materials in Veeva Promomats
• Coordinate and follow up with stakeholders (agency partners, print production coordinators, MAP coordinators, Marketing) to ensure marketing materials are tracking against timeline
• Submit tickets and coordinate with Value Teams, Veeva, and Content Factory on any system questions
• Pull Veeva metrics to ideate on MLR process improvement and serve as advocate and champion for MLR transformation projects to deliver an accelerated speed to market and seeking process efficiencies in the development and approval processes for content while remaining 100% in compliance
• Responsible for monitoring promotional materials through the MCR process (Veeva Promomats -> Veeva CRM) including manage Veeva steps related to the MCR process and maintaining the relationship with the Content Factory in order to facilitate a seamless and efficient MCR build and interactive review
• Create FDMs and any other assets as needed in preparation for materials routing
• Collaborate with Sales Ops and Training to communicate availability of marketing materials
• Maintain materials within Veeva CRM and VPI Sharepoint
• Maintain resource inventory list
• Pull Veeva metrics to inform print quantities and inventory management
• Manage the printing process for the brand team and plan and facilitate drop shipment
• Responsible for managing spend against the print budget
• Create and facilitate PO creation with follow-ups as needed
• Manage resource inventory with Diamond
• Facilitate brand specific Veeva training for new members of the team (i.e. RACI for co-promote project management in Veeva)
• Responsible for sharing best practices across other content specialists and other brand teams
• Explore ways to optimize Content Factory and other in-house capabilities aligned to delivery of brand objectives and maximize/extend available resources
• Responsible to participate as partner in global content excellence initiatives such as Content Factory, MLR transformation, Modular Content, G4L co-creation, Journey development, etc.
• Responsible to seek and present opportunities for efficient utilization of content, evaluating adaptation and derivative creation of existing materials, balancing the need for net new creation against re-use of existing materials or assets
• Responsible for accounting for content and assets that meet the defined needs of target customer profiles leveraging insights and key messaging and claims as outlined in the Omnichannel Engagement Framework (OEF), or similar framework, and tagged within the content management system.
• Responsible to analyze content effectiveness based on available performance and engagement data to generate insights and enable data-driven decision making that optimizes ongoing campaigns and future content creation.

Benefits

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Company fleet vehicle for eligible positions
• Referral bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level