Director of Marketing & Community Engagement

Chick-fil-A•Youngstown, OH

6d•Onsite

About The Position

Chick-fil-A Austintown is seeking a strategic, creative leader to fill the role of Director of Marketing & Community Engagement. This position combines marketing, business development, event planning, community partnerships, social media, and leadership. The goal is to grow the business while strengthening its connection to Mahoning County, influencing thousands of guests weekly. This senior-level leader will have significant ownership over developing and executing the restaurant's marketing strategy in collaboration with the Operator and director team.

Requirements

1-3 years of experience in marketing, community engagement, social media, or event planning preferred
Self-starter, creative, and flexible
Observe systems, results, and people, then provide insight/coaching to the leadership team to help achieve results
Treats team members with high levels of professionalism, honor, dignity, and respect
Provide high-level coaching examples and leadership-skill training to leaders
Build rapport with team members and leaders alike by being a servant-hearted resource
Exceptional time management skills
Desire to create a positive impact on our local community
Excellent interpersonal, teamwork, and leadership skills
Customer service oriented
Servant spirit with a strong sense of stewardship
Strong communication and relationship-building abilities.
Highly organized, detail-oriented, and proactive.
Creative thinker with strategic planning skills.
Confident public speaker; comfortable representing Chick-fil-A in external settings.
Servant leader mindset with a genuine care for people.
Demonstrates initiative, accountability, and professionalism.

Responsibilities

Lead and oversee marketing team consisting of 2 direct reports: Marketing Leader and Marketing Assistant
Create a yearly, quarterly, and monthly Sales & Marketing plan
Take full responsibility for putting the plan into action
Maintain vision alignment with the Operator and leadership team
Community blitzing (leading with food) to establishing long-term, successful partnerships in Mahoning County.
Create outside sales opportunities with schools and pharmaceutical reps
Partner with Marketing Leader to execute at minimum of one community connection night each quarter (i.e. Daddy Daughter Night, Valentine's Dinner, Bingo etc.)
Fundraisers, Donation Requests, and Spirit Weeks: Responding to all donation requests within 1 week of submission
Concessions and Third-party Sales: Lead community outreach, seek local event opportunities, and build lasting local relationships with our community, which can include donation requests and attending events.
Sales Growth & Catering: Identify day-part opportunities by discovering current trends, then creating strategic initiatives to maximize our impact in Sales, Transaction Count, and Check Average
Develop and execute a comprehensive catering growth strategy.
Streamline in-store operational process to increase catering order execution
Increase brand awareness throughout the Mahoning Valley through strategic partnerships, events, and targeted marketing initiatives.
Build repeat customer business through networking, business contacts, and consistent REMARKable experiences.
Utilizes internal SPOTLIGHT application to engage guests, especially potential catering guests.
Be the key mobile strategist creating a plan to increase guest mobile utilization.
Digital Marketing & Brand Management: Develop and Implement a comprehensive social media strategy, creating engaging content and managing online platforms to enhance brand visibility and customer engagement.
Oversee Marketing Assistant who is monitoring social media channels, respond to customer inquiries, and manage the online reputation of the restaurant effectively.
Oversee the creation, placement, and maintenance of all restaurant signage.
Restaurant Operations Support restaurant operations during peak business periods to ensure an exceptional guest experience.
Working one PM shift per week
Perform additional duties and responsibilities as assigned or required to meet the needs of the position

Benefits

Competitive Pay
Monthly Individual Coaching with External Executive Coach ($390/month value)
Health Insurance (Monthly Employer Contribution – Medical = $1250, Dental $75, Vision $25)
Life Insurance (Monthly Employer Contribution = $10)
Paid Time Off: 2 Weeks
Sundays Off
Free Food (On & Off Shift)
50% Off Catering Orders
Clothing Stipend ($500 Annual)
Employee Assistance Program (Coverage for Counseling, Financial Planning, Legal Support/Resources)
Workplace Chaplain/Care Coach (Bi-Weekly Restaurant Visits & Available 24/7)