Associate Director, Marketing Content Enablement Lead

Nuvation Bio•Remote - Any State US, NY

About The Position

The Assoc. Director, Marketing Content Enablement Lead will play a critical role in accelerating growth for the organization’s first commercial product, IBTROZI® (taletrectinib). They will be responsible for translating insights from external and internal stakeholders into promotional tactics aligned to brand strategy across HCP, APP, and patient audiences. They will play a strategic and cohesive role within the Marketing team and will be responsible for developing, managing, and driving robust marketing programs to support and expand brand awareness and uptake. Additionally, the Marketing Content Enablement Lead will spearhead the development of novel content creation processes to accelerate the speed-to-market of prioritized tactical deliverables and bolster IBTROZI surround-sound in a crowded category. This position will report into the Sr. Director, US Marketing & Strategy.

Requirements

Bachelors Degree required in related field or equivalent experience
7-8+ years of pharmaceutical experience in US or global marketing (industry or agency)
5+ years Brand Management experience (industry or agency)
US marketing experience in oncology, lung experience preferred
Recent launch experience required
Exhibit high capability of working collaboratively and thinking strategically
Proven experience managing complex marketing operations processes (Promotional Material Review, Brand Planning, Market Research, CRM Management etc.) and systems (e.g. Veeva)
Hands-on approach to content development
Deep understanding of marketing campaign management, day-to-day execution, measurement and tracking
Strong understanding of related aspects of marketing concepts and principles
Possess the ability and desire to measure and track performance and success of programs/initiatives
Excellent interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Ability to manage competing priorities in a fast-paced environment
Experience in managing external agencies and vendors and managing budgets
Proven successful project management skills; strict attention to detail
Drive and enthusiasm for operational improvements
Ability to work in a fast-paced environment and manage workload independently
Team-focused mentality
Ability to travel to Nuvation Bio’s corporate offices as needed
Problem-Solver - As an action-oriented self-starter, you’re eager to apply your expertise in diagnosing inefficiencies, determining root causes, and recommending solutions to complex challenges.
Personable - You establish and nurture highly effective relationships with colleagues and key stakeholders that support and advance project goals and objectives.
Credible - Thorough understanding of clinical methodologies and providing sound analytical support, you quickly establish credibility as a reliable resource.
Emotional intelligence , curiosity, and a knack to figure out a way to build something better
Communication - Effectively listens, conveys, and receives ideas. Maintains a consistent flow of information. A strong presenter and effective communicator with the ability to influence stakeholders.
Accountability - Acts with a clear sense of ownership - whether the task is in their role description. Holds yourself and others accountable to execute all tasks at hand through seen and unforeseen circumstances with high quality and integrity.
Adaptability - Can manage in an environment of ambiguity. Embraces the change of a new system, process, technology, or idea in the organization. You could reassess priorities, alter goals and take risks.

Nice To Haves

Experience with AI tools preferred
US marketing experience in oncology, lung experience preferred

Responsibilities

Spearhead initiatives to modernize promotional content creation processes, improving efficiency and scalability
Lead the implementation of tools to support promotional content generation, modular content development, and workflow optimization
Establish best practices for marketing content creation in a compliant, regulated environment
Work closely with Omnichannel team to generate content to enable seamless orchestrations across audiences
Accelerate speed-to-market of marketing materials
Own execution of variety of HCP, APP, and Patient-facing materials
Partner with internal teams and external agencies to pilot and scale innovative content solutions
Translate brand strategy into actionable, audience-specific campaigns that drive engagement and measurable outcomes
Partner with cross-functional stakeholders (e.g. Sales, Medical, Market Access, Regulatory, Legal) to ensure strategically-aligned and compliant execution
Serve as a critical input to strategic evolution workstreams (e.g. brand planning)
Ensure all marketing materials meet regulatory, legal, and medical review standards
Maintain high standards for accuracy, quality, and consistency across all outputs
Manage and approve expenditures within budget guidelines