Director, Content Marketing

Gong.io•Austin, TX

1d•$168,000 - $250,000

About The Position

Gong is seeking a Director of Content Marketing who is an exceptional writer with a distinct voice, rigorous craft, and genuine conviction. This is a builder's role focused on writing, editing, and setting standards for content excellence. The position owns the full content engine across the customer journey, including thought leadership, customer stories, Gong Labs research, and digital content. The ideal candidate thinks like a media builder, defines a clear editorial point of view, owns the AI landscape, creates engaging formats, and understands how stories travel across channels. Gong offers a unique opportunity to leverage proprietary data, a passionate customer base, and a product at the center of revenue generation to create a content engine that entertains, informs, and shapes market perception. The role offers editorial independence and cross-functional influence.

Requirements

10+ years of content leadership at a high-growth B2B company or in high-tier business journalism with a portfolio that demonstrates genuine craft.
Proven ability to lead and develop a team of in-house and freelance creatives at high velocity.
Exceptional writing and editing skills. You are the kind of person who will rework a headline five times because the first version was not quite right.
Deep product empathy. You can spend an afternoon in a product demo, talk to three customers, and come out with a sharp, credible editorial angle that engineers and buyers both recognize as true.
Strong grasp of B2B buyer journeys and content's role in demand generation—you've built frameworks that connect editorial to pipeline, and you can prove it.
AI fluency: You understand how LLMs and AI agents are reshaping both how work gets done and how content gets discovered and consumed. You're already using these tools to optimize and transform your and your team’s work.
Your portfolio and experience demonstrates writing that prioritizes density, utility, and a clear point of view over generic industry language or buzzwords.
Strategic KPI ownership: You've mapped content programs directly to business outcomes and can speak fluently about attribution, share of voice, and pipeline influence

Responsibilities

Be Gong's best writer. Set and protect a distinct, data-backed, opinionated brand voice across all channels.
Write highly effective content, including flagship thought leadership, editorial positions, key campaign narratives, and raise the quality floor across every content format.
Serve as editor-in-chief: give in-the-trenches editorial feedback that makes your team meaningfully better, not just compliant.
Own the Gong narrative. Translate complex concepts such as Agentic AI, Revenue Graphs, and Agent / Human Orchestration into clear, provocative stories that resonate with revenue leaders.
Lead thought leadership strategy across blog, social, video, and earned media, ensuring Gong has a credible and consistent POV in its category.
Champion customer storytelling: develop a systematic approach to capturing and amplifying customer outcomes that feel real and impactful.
Partner with data science to evolve Gong Labs into the industry's most trusted source of revenue insights — content backed by real pipeline and call data that no competitor can replicate.
Commission and shape original research reports, data studies, and benchmarks that generate earned media, backlinks, and brand authority.
Build content frameworks mapped to the full customer journey—from awareness through expansion—that demonstrably improve conversion and shorten sales cycles.
Partner with Product Marketing, Growth, and Sales to ensure content operates as a revenue lever across the full go-to-market motionContent you create should show up in awareness campaigns, sales plays, ABM programs, and enterprise standardization decks.
Own strategic KPIs: measure KPIs such as brand share of voice, organic traffic, and pipeline influence, and use the data to finetune and improve content impact accordingly.
Lead and grow a team of content marketers, providing hands-on editorial mentorship and career development.
Build and manage a bench of world-class freelancers and agency partners who can flex with demand without diluting brand quality.
Architect a scalable content engine: content guidelines, editorial calendars, content briefs, quality rubrics, and distribution workflows that sustain high velocity without sacrificing integrity.