Associate Director, Marketing Automation
About The Position
The Associate Director, Marketing Automation is a strategic implementation lead on the Customer Experience Management (CXM) team, responsible for delivering omnichannel marketing campaigns for life sciences clients through the company’s proprietary marketing automation platform. The role partners with clients, analysts, media specialists, and cross-functional teams to understand client marketing strategies and objectives, lead campaign implementation, and support adoption of innovative technology. The position leads and develops a high-performing CXM team, strengthens client relationships, and drives implementation excellence and exceptional client experiences. It oversees end-to-end campaign delivery, performance optimization, and alignment with client budgets and KPIs. The role also contributes to account growth, new business development, thought leadership, and the evaluation and onboarding of media and technology partners.
Requirements
- 7+ years of experience in marketing automation, media strategy, email delivery management, or a related field, with a strong record of success.
- Experience with marketing automation, CDP, CRM, or similar MarTech platforms.
- 2+ years of experience directly managing and developing a team of marketing professionals.
- Strong client management, communication, and presentation skills, including the ability to explain complex information clearly and concisely.
- Analytical and problem-solving skills, including the ability to interpret data, identify trends, and turn insights into action.
- Excellent organization and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
- Passion for customer experience management, marketing automation, and media strategy, and a commitment to delivering exceptional client experiences.
Responsibilities
- Lead client engagements, translating client needs and marketing objectives into media strategies and marketing automation solutions.
- Advise clients on messaging cadence, data strategy, and implementation best practices, aligning recommendations with client goals and industry trends.
- Build client relationships through regular check-ins and feedback sessions; address concerns, improve satisfaction, and identify ways to strengthen partnerships.
- Identify opportunities to grow existing accounts and contribute to new business through presentations and proposals.
- Lead, mentor, and develop CXM professionals; set direction, delegate, conduct performance reviews, and support individual career development.
- Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery, budget alignment, and progress against client KPIs.
- Partner with media strategy, data analytics, business insights, and development teams to support seamless campaign execution.
- Maintain documentation of CXM processes, workflows, and best practices.
- Analyze campaign performance, identify trends, and implement optimizations to maximize ROI and meet client expectations.
- Stay current on marketing automation and CXM developments; evaluate and onboard media and technology partners.
- Develop thought leadership materials, including case studies, white papers, and points of view.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
