Director, Marketing AI & Automation

Zillow

2d • $224,200 - $377,000 • Remote

About The Position

Zillow Group is seeking a Director, Marketing AI & Automation to lead a new multidisciplinary team within Marketing, Technology & Operations. The role is accountable for delivering Marketing AI initiatives, owning the roadmap, shared platform, governance, and process for taking use cases into scaled production. It shepherds AI initiatives from strategy through implementation, including platform and integration work, impact measurement, change management, and handoff to teams responsible for day-to-day operations. The Director also identifies and shapes future investments as technology and business needs evolve, and determines what to continue or retire.

The role builds and leads a team with strategic, technical, and operational capabilities. It owns the Marketing AI use-case portfolio and lifecycle, establishes agent and orchestration infrastructure, oversees Marketing AI governance, drives adoption, and reports measured value and lessons learned to leadership.

This is a remote position. Remote employees do not have a permanent corporate office and work from a physical location of their choice that must be identified to the Company. U.S. employees may live in any of the 50 states, with limited exceptions. The position has location-specific base salary ranges and is eligible for equity awards; actual compensation varies by experience, performance, and location.

Requirements

• 10 or more years of experience in marketing technology, growth engineering, applied AI, or technical product.
• At least 4 years leading teams.
• A track record of moving AI use cases from proof of concept to scaled operation, with specific examples of what was built, what failed, and measured impact.
• Strong understanding of Marketing operations and the ability to discuss where AI is and is not useful with channel leaders.
• Technical credibility to discuss agent orchestration, data integration, and evaluation with engineers and distinguish a production-ready architecture from a demo, without needing to build models directly.
• Experience managing brand, legal, and privacy risk in AI systems and creating review mechanisms.
• Ability to drive outcomes within other teams and roadmaps without direct authority.
• Experience evaluating and managing AI and martech vendors, with sound judgment about buying versus building.
• Bachelor's degree required.

Nice To Haves

• Familiarity with a modern composable stack, including CDP, reverse ETL, cloud data platforms, and enterprise LLM tooling.
• Experience establishing a center of excellence or platform team from zero.
• Experience leading a center-led function that transfers capability outward as it matures.
• Advanced degree in a technical or business field, such as an MBA, Computer Science, Engineering, or Analytics.

Responsibilities

• Own and prioritize the Marketing AI roadmap and use-case portfolio, including what is built, in what order, and for whom, based on reclaimed capacity and business impact.
• Operate the intake and stage-gate process that takes ideas through pilots and production to an owned, scaled state, including handoffs to teams accountable for outcomes.
• Establish and own the shared agent and orchestration platform, reusable components, and required data and vendor integrations, focusing on integration and orchestration rather than model building.
• Own Marketing AI governance, including agent audits, brand-risk scoring, and exclusion zones, in partnership with Legal and Brand and aligned with Zillow's AI Principles and external standards.
• Drive organizational adoption through an adoption program and a network of embedded AI liaisons, integrating capabilities into day-to-day workflows.
• Build and lead a newly formed multidisciplinary team, hire into new technical and strategic roles, integrate talent redeployed from Marketing, and set performance expectations.
• Measure and report capacity gained, speed to market, and business impact to leadership, including what did not work.
• Source and shape future AI initiatives, make investment cases, and determine which initiatives to retire.
• Lead change management and transfer scaled use cases to the teams that will operate them day to day.

Benefits

• Equity awards based on factors such as experience, performance, and location.
• Flexible work location through Zillow's distributed-work approach, subject to the stated remote-work requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Director