About The Position
The Associate Director of Marketing Research & Analytics designs, implements, manages, analyzes, and communicates research and analytics initiatives in support of assigned specialty business franchises and brands. The role derives actionable learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives to inform strategic and tactical decisions. It partners with BU MABI pillars, brand partners, and external agencies, and uses strategic thinking and business understanding to influence decisions. The position serves as an intelligence partner to stakeholders across Specialty business franchises, develops and leads custom research, synthesizes findings across research and analytics sources, and communicates market and competitive knowledge. It also designs measurement plans, collaborates across functions to apply intelligence to strategy and tactics, manages suppliers and program budgets, and ensures work follows financial and ethical compliance guidelines.
Requirements
- Bachelor of Arts or Bachelor of Science degree.
- Approximately 10 years of relevant marketing research and/or analytics experience.
- Strong analytical reasoning, intellectual curiosity, business acumen, organizational skills, attention to detail, and creative problem-solving ability.
- Ability to interact effectively with and present verbally and in writing to all levels of the organization.
- Proven experience as an integral member of a high-performing work team.
- Ability to navigate a heavily matrixed and fast-paced environment.
- Strong leadership and cross-functional collaboration skills, including collaboration with external agencies.
- Demonstrated project management skills.
Nice To Haves
- Advanced degree such as an MA, MS, MBA, or PhD.
- Pharmaceutical industry experience.
- Experience with pharmaceutical data, such as physician-level prescribing, institutional sales, payer-prescriber-level, formulary, or patient-level data.
Responsibilities
- Act as an intelligence partner to stakeholders across Specialty business franchises, build trusted relationships, and stay current on commercial issues and emerging disease-state trends.
- Lead custom research projects independently, applying research methods and managing suppliers and stakeholders to deliver actionable learnings.
- Synthesize findings from research, analytics, and market intelligence to develop insights and recommendations that shape strategies and tactics.
- Maintain organizational knowledge of market conditions, competitive trends, and industry developments, and communicate this knowledge to internal stakeholders.
- Design and execute measurement plans, including operational and performance indicators, to assess execution of, engagement with, and impact of in-market tactics.
- Collaborate cross-functionally to ensure Brand, Market Access, and AbbVie Patient Services intelligence informs strategy and tactics.
- Build team relationships while maintaining objectivity and representing the voice of the customer.
- Present research and analytics findings confidently to all levels of the organization.
- Manage and collaborate with onshore and offshore research and analytics suppliers.
- Monitor and manage research and analytics programs within budget and identify cost-saving opportunities where appropriate.
- Ensure research and analytics activities comply with financial and ethical guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
