Manager, Analytics and Market Research

AbbVie • Mettawa, IL

1d

About The Position

The Manager, Analytics and Market Research supports AbbVie’s US organization within the Analytics and Performance Excellence (APEX) function and operates in the Specialty Business Unit. The role supports the Hepatitis C Virus brand, Mavyret, by managing secondary-data analytics and custom primary research to identify commercial opportunities and threats, inform strategies and tactics, and provide analytical support and thought leadership. The position works closely with Brand Marketing, Sales, Market Access, Finance/Forecasting, agencies, suppliers, and APEX Centers of Excellence.

The role serves as a trusted advisor to therapeutic-area leadership and helps guide brand strategy and tactical initiatives with customer insights. It oversees research and data-purchase plans, integrates complex datasets, tracks market, brand, and media performance, and turns findings into actionable recommendations. The position also informs brand planning, patient-experience improvements, creative development, promotional investment, and financial forecasting, while ensuring research complies with financial and ethical guidelines. Clear communication of insights through polished visuals and verbal presentations is expected, along with agility in adopting artificial intelligence tools.

Requirements

• Bachelor’s degree (BA or BS).
• At least 4 years of relevant analytics experience.
• Excellent strategic thinking and tactical execution skills.
• Analytical reasoning, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Ability to consider multiple data sources, integrate them, and deliver actionable recommendations to internal customers.
• Demonstrated ability to identify, address, and influence customer needs.
• Ability to distill complex information into concise, impactful messages and presentations.
• Ability to interact and communicate effectively, verbally and in writing, with all organizational levels, from Product Managers to Vice Presidents.
• Knowledge of custom research methodologies.
• Proven experience as an integral member of a high-performing work team.

Nice To Haves

• Master’s degree or MBA.
• Pharmaceutical industry experience.
• Previous experience in a consultative role.

Responsibilities

• Serve as APEX’s primary interface for the Hepatitis C Virus market and advise therapeutic-area leadership on commercial brand strategy and tactical initiatives.
• Collaborate with and influence leadership, brand teams, and agencies to improve business outcomes.
• Evaluate the applicability and limitations of primary and secondary research when guiding research decisions.
• Integrate secondary data sources and synthesize findings across studies to generate strategic insights.
• Create, maintain, and ensure timely execution of marketing research, analytics, and data-purchase plans for the designated therapeutic area, aligning them with brand strategy and evolving business needs.
• Manage suppliers and stakeholders supporting custom research programs and contribute strategic and tactical insights.
• Integrate complex datasets and apply analytics to assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics.
• Track market, brand, and media performance using primary research and secondary data; assess performance, identify optimization opportunities, and provide forecasting inputs.
• Lead insight discovery to identify motivating insights across the customer base.
• Inform brand planning with understanding of marketplace performance, competition, the patient journey, and stakeholder influences; identify opportunities to enhance patient experience and address insight gaps.
• Represent the targeted customer’s perspective during creative development, including development and assessment of creative briefs and concepts.
• Develop fact-based promotional investment strategies to improve return on promotional investment.
• Explore new insight methodologies and expand the analytical toolkit to serve the business.
• Apply predictive models evaluating promotional sales contribution to inform annual financial forecasting and brand planning.
• Work with APEX Centers of Excellence, including Advanced Analytics and Payor Analytics, to develop and communicate a holistic view of commercial influences.
• Ensure marketing research activities comply with financial and ethical guidelines.
• Communicate insights and strategy clearly and succinctly through polished visuals and verbal presentations.
• Adopt artificial intelligence tools with agility.

Benefits

• Paid time off, including vacation, holidays, and sick leave.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• Eligibility to participate in long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager