Associate Director, International Marketing, Emerging and Mature Assets, Specialty
About The Position
Reporting to the Virology, Emerging and Mature Assets General Manager, the Associate Director develops brand strategy and implements tactical activities to meet franchise goals in international markets. The role leads strategy and execution across mature brands and emerging obesity assets, prioritizing high-impact support, affiliate alignment, and cross-functional coordination. It drives commercial planning, evidence generation, stakeholder engagement, competitive insight, and disciplined budget management to strengthen franchise performance and growth. For mature brands, the role develops and executes strategy for selected brands, prioritizes support, assesses market dynamics and performance, aligns affiliates, builds stakeholder relationships, gathers competitive intelligence and market insights, and manages the annual franchise budget. For emerging obesity assets, the role contributes to commercial planning and forecasting, evaluates potential indications and patient populations, collaborates on evidence-generation plans, validates value propositions through HCP and patient engagement, and presents development strategies to senior executives and cross-functional stakeholders.
Requirements
- Bachelor’s degree.
- Proven marketing experience with increased proficiency in brand strategy development, execution, and commercial planning.
- Ability to multitask and prioritize, with excellent time and organization management skills and attention to detail.
- Ability to work independently and as part of a team on multiple projects simultaneously.
- Positive attitude and ability to build strong relationships with peers and cross-functionally.
- Ability to influence others, including people over whom the role has no direct authority.
- Demonstrated leadership and ability to build relationships across functions and affiliates to ensure strategy and tactics are adopted.
Nice To Haves
- Previous pharmaceutical brand experience in an affiliate.
Responsibilities
- Develop and execute strategy for selected mature brands, prioritizing support where it can have the greatest impact.
- Assess market dynamics, performance trends, and brand needs to identify opportunities to strengthen and grow franchise position.
- Communicate strategy, tactics, and support priorities to build affiliate understanding, alignment, and buy-in.
- Build trusted relationships with external customers and key internal stakeholders.
- Gather and synthesize competitive intelligence and market insights to guide decision-making and prioritization.
- Manage the annual franchise budget and allocate resources to priority brand and affiliate support needs.
- Contribute to commercial planning for emerging obesity assets, including value propositions, potential positioning, early lifecycle planning, and revenue and cost forecasting.
- Evaluate additional potential indications across patient populations and sub-populations for existing assets and Business Development opportunities, in partnership with iMAP, BD, and PCS teams.
- Co-create and contribute to clinical and medical evidence-generation plans with R&D.
- Partner with PCS, Insights, and market research teams to develop and validate value propositions through HCP and patient engagement.
- Develop presentations for senior executives, cross-functional leadership teams, and other partners to explain strategies and build support for obesity franchise development plans.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
