Associate Director, HCP Marketing – Pulmonology

Regeneron Pharmaceuticals•Sleepy Hollow, WY

11d•$157,200 - $256,600•Hybrid

About The Position

The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for COPD in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships. The Associate Director will partner closely with cross-functional and alliance teams to advance product growth, contribute to the brand's financial success, and strengthen its leadership position in Pulmonology. This position reports to the Director, Pulmonology HCP Marketing.

Requirements

Bachelor’s degree required
10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
Demonstrated success in navigating complex alliance or co-promotion partnerships.

Nice To Haves

MBA strongly preferred
Respiratory and/or Immunology experience strongly preferred

Responsibilities

Leading the HCP marketing strategy for the COPD indication, ensuring full integration with the broader brand strategy.
Acting as a key advocate for the product strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical partners.
Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Ensuring all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.
Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
Combining strategic and scientific competence with an ability to translate insights into actionable marketing strategies.
Demonstrating a proven track record of leadership and influence across organizational levels.
Possessing exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.
Excelling in execution and project management within a fast-paced, dynamic, and competitive marketplace.
Demonstrating organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
Thriving in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making.
Possessing strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
Being disciplined in managing budgets and resources aligned to strategic objectives.