Director, HCP Marketing, Bylvay

Ipsen•Cambridge, MA

4d•$190,500 - $265,000

About The Position

Ipsen’s Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and excellence in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and innovate for patients in complex and competitive therapeutic areas. Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases. The Director, BYLVAY Marketing is a critical member of the brand team, responsible for leading the strategic development and execution of marketing initiatives focused on growing adult segment of the business. This role focuses on driving awareness, education, and engagement across key stakeholders with a strong focus on healthcare provider marketing. This role requires a deep understanding of the adult hepatology & gastroenterology landscape, as well as ability to collaborate with cross-functional teams to deliver impactful marketing initiatives. The ideal candidate will have a strategic mindset, strong leadership skills, and a passion for making a difference in the lives of patients and the HCPs who treat them. Ideal candidate should also have experience with product differentiation in a competitive market place. Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role. This role requires scientific acumen, deep marketing expertise, and the ability to influence senior stakeholders and deliver results through others.

Requirements

At least 12 years of Biopharma commercial experience; minimum 7 years of pharmaceutical or biotechnology commercial marketing experience
Sales or field-based experience strongly preferred
Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
Strong communication and interpersonal skills along with the ability to influence others
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
Strong scientific/medical aptitude and experience including knowledge of complex therapeutic areas and dynamic treatment landscapes
Knowledge of regulations associated with promotion and industry-supported scientific education activities.
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
Excellent written and verbal skills and strong interpersonal communication skills
Bachelor’s degree (BA/BS) required
Fluent in English.

Nice To Haves

experience with product differentiation in a competitive market place
Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners

Responsibilities

Develop and operate annual tactical plan and operational budget for US market
Own and drive the adult segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation , into one unified strategy
Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
Manage field training and communications in connection with cholestatic genetic testing
Deliver revenue , and profitability targets for the brand
Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results
Oversee budget planning, forecasting, and resource allocation to maximize ROI
Monitor performance, identify risks/opportunities, and drive rapid course correction
Ensure strong insights generation, analytics, and market intelligence to inform decisions
Incorporate insights from primary and secondary research into development of field promotional tactics
Share leadership responsibilities for regular cross-functional meetings including congress planning, national field meetings, brand team meetings and business reviews
Work with analytics and operations to ensure the correct tools are in place to monitor brand strategy