16316-Associate Director, Growth Analytics

Adelphi Group•3251, MI

68d•$110,000 - $120,000•Hybrid

About The Position

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. This role involves both external-facing responsibilities with clients and internal-facing responsibilities within the agency. The Associate Director will be responsible for understanding client strategic issues, ensuring analytics efforts lead to actionable insights, participating in measurement plan development, and presenting findings to clients. Internally, they will partner with Planning and Investment teams, manage direct reports, and stay abreast of industry trends.

Requirements

Industry Knowledge in marketing analytics and data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Demonstrated knowledge in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
Participate in the measurement plan development and execution.
Ensure timely follow through on all scheduled and ad hoc deliverables.
Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Identify opportunities to continuously improve processes.
Lead, mentor and train analysts and managers.
Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industry trends and developments by conducting research and engaging in training.