Associate Director, Growth Analytics

Adelphi Group • Boston, MA

51d • $110,000 - $140,000 • Hybrid

About The Position

This role involves building and developing a deep understanding of client's strategic issues, initiatives, and competitive position. The Associate Director will ensure that analytics efforts lead to clear, compelling, and actionable insights, constructing insightful narratives through sophisticated analytic techniques. Responsibilities include participating in measurement plan development and execution, ensuring timely follow-through on deliverables, recommending and implementing research for consumer insight gathering, identifying process improvement opportunities, and leading, mentoring, and training analysts and managers. The role also requires presenting reports and POVs to clients regularly, contributing to consumer segmentation and audience identification, designing tests to measure media impact, and managing cross-functional tasks while understanding priorities and knowing when to ask for help. Internally, the role involves partnering with Planning and Investment teams on budget setting, media plan development, and optimization, as well as leading direct reports by assessing capabilities, providing career growth roadmaps, and instituting goals to build skills. The individual will stay current with industry trends through research and training.

Requirements

• Industry Knowledge in marketing analytics and data
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level