Associate Director, Digital Experience & Community
About The Position
The Associate Director, Digital Experience & Community serves as the organic growth and storefront experience lead for the Women’s Health & Beauty business unit. The role owns top-of-funnel brand discovery, social strategy, sales-driven creator and influencer programs, and the main e-commerce storefront user experience across the company’s DTC brand portfolio. Reporting directly to the General Manager, this performance-minded role combines strategy and execution to build brand communities, scale ROI-focused influencer revenue across Instagram and TikTok, manage storefront conversion touchpoints, and turn organic customer interactions into long-term brand equity and direct sales. The role builds and scales influencer, ambassador, and affiliate programs; manages social commerce channels and creator content workflows; owns organic social channel strategy and community growth; oversees storefront UI/UX, product detail page optimization, navigation, and merchandising; and partners with Growth Marketing, Brand Managers, and other teams to align campaigns and execution.
Requirements
- Proven track record building and managing sales-generating influencer and affiliate programs on Instagram and TikTok, using platforms such as GRIN, LTK, Aspire, or Shopify Collabs.
- Familiarity with e-commerce storefronts, conversion rate optimization (CRO), and web analytics.
- Ability to set high-level channel strategy and manage creator budgets while remaining hands-on with campaign execution and team management.
- Strong cross-functional communication skills and comfort working with Growth, Brand, and Video Production leadership.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- 7–10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct-to-consumer (DTC) environment.
- Hands-on experience developing social content calendars and scaling native social commerce channels, including TikTok Shop, Instagram Shopping, and whitelisting/Spark Ads.
- Working knowledge of storefronts, main store navigation, product detail page optimization, and on-site conversion mechanics.
- 3+ years of experience managing direct reports, agency partners, or social media specialists.
Nice To Haves
- 3+ years of social and creator marketing experience specifically within the Health, Beauty, Skincare, or Wellness DTC CPG verticals.
- Experience leveraging celebrity brand ambassador partnerships and harvesting content during high-profile shoot days.
- Familiarity with e-commerce review platforms such as Yotpo, Okendo, Stamped, Junip, or Trustpilot.
- Proficiency with e-commerce analytics platforms such as Google Analytics/GA4, Shopify Analytics, or Looker.
Responsibilities
- Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube, and TikTok to drive trackable direct revenue.
- Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
- Manage social commerce channels, including TikTok Shop and Instagram/Facebook Shopping, and creator whitelisting/Spark Ads in alignment with performance marketing.
- Facilitate high-volume creator content capture surrounding major celebrity ambassador campaigns.
- Route raw creator assets, reviews, and unboxings to the Creative Team for direct-response paid ad editing.
- Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
- Direct and mentor the Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.
- Oversee main storefront UI/UX, product detail page conversion enhancements, navigation flows, and cart drawer upsells.
- Ensure organic social traffic, creator landing pages, and promo links integrate with storefront promotional campaigns.
- Partner with Growth Marketing to align creator campaigns with paid media pushes, CAC targets, and email/SMS promotional calendars.
- Work with Brand Managers to ensure execution aligns with brand positioning, clinical claims, and product roadmaps.
- Manage creator budgets and campaign execution while setting high-level channel strategy and managing the team.
Benefits
- 100% of premiums covered for employee-only medical, dental, and vision plans.
- Annual and monthly performance-tied bonus programs.
- 401(k) match of up to 3.5% of contributions.
- Company-sponsored Employee Stock Ownership Plan (ESOP).
- Up to 15 days of vacation accrued during the first year.
- 6 paid sick and mental health days.
- Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits.
- Mentorship program, continuous learning opportunities, and performance-based pay increases.
- Charity sponsorships and community giving.
- Cell/internet reimbursement.
- Free employee products.
- Annual events.
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What This Job Offers
Job Type
Full-time
Career Level
Director
