Associate Director, Commerce Media

Tombras • Atlanta, GA

14h • Hybrid

About The Position

The Associate Director, Commerce Media leads commerce media strategy and activation across Amazon and other retail media networks (RMNs), tailoring network, product, audience, and investment choices to client goals, retail distribution, and growth opportunities. The role owns campaign planning, setup, optimization, testing, forecasting, and budget pacing, and requires hands-on work in Amazon Ads alongside leadership of retail search and sponsored product campaigns across other networks.

This position manages investment across retailers and formats, evaluates performance in the context of customer acquisition, category opportunity, margin, inventory, and promotions, and communicates recommendations to clients through status meetings, performance reviews, and QBRs. It collaborates with programmatic investment, creative, ecommerce, sales, shopper marketing, media strategy, and analytics teams to align sponsored media, DSP, retail readiness, integrated media plans, reporting, and incrementality measurement.

The Associate Director also develops repeatable workflows in Pacvue and other tools, establishes campaign and measurement standards, evaluates automation and AI tools, coaches junior colleagues, builds retailer and platform relationships, supports testing of new capabilities, and contributes to new business and account growth. The role is hybrid, based in Knoxville or Atlanta, with office work Tuesday through Thursday and remote work optionally available Monday and Friday. Relocation to Knoxville may be provided.

Requirements

• At least 6 years of performance media experience, including at least 4 years in Amazon advertising and/or retail media, with substantial hands-on Amazon Ads experience.
• Hands-on campaign experience with at least one additional major RMN, such as Walmart Connect, Target/Roundel, Instacart, or DoorDash, and ability to transfer skills to new platforms.
• A record of managing significant media budgets, improving performance, and building scalable campaign structures with disciplined pacing and testing.
• Strong command of commerce media measurement, including ROAS, ACoS/TACoS where relevant, new-to-brand acquisition, conversion, and share of search; understanding of how retail conditions and attribution methodology affect performance interpretation.
• Experience leading client relationships, presenting recommendations, and connecting campaign decisions to revenue, profitability, and customer growth.
• Experience coaching teammates, setting priorities, delegating work, and maintaining high execution standards.
• Strong analytical and cross-functional collaboration skills, with initiative to build useful processes in a growing practice.
• Strong platform fundamentals and ability to learn new tools quickly.

Nice To Haves

• Agency experience managing multiple clients.
• Walmart Connect depth and experience across several retail media networks.
• Pacvue experience.
• Familiarity with Amazon DSP, AMC, retailer clean rooms, and incrementality testing.
• Hands-on DSP buying or SQL experience.
• Experience connecting media with digital shelf, merchandising, shopper marketing, or retailer joint business planning.

Responsibilities

• Lead commerce media strategy and activation across Amazon and other retail media networks, choosing networks, products, audiences, and investment levels according to client goals, distribution, and growth opportunities.
• Own campaign planning, setup, optimization, testing, forecasting, and budget pacing.
• Work hands-on with Amazon Sponsored Products, Sponsored Brands, and self-service display, and lead retail search and sponsored product campaigns across other networks.
• Manage retailer and ad-format investment, evaluating returns alongside new customer acquisition, category opportunity, margin, inventory, and promotional priorities.
• Lead client status meetings, performance reviews, and QBRs; explain results and tradeoffs and align clients on priorities, budgets, and next steps.
• Partner with the Programmatic Investment team on Amazon DSP and other retailer audience, display, video, and connected TV activations; provide retail insights and audience strategy and coordinate with programmatic buyers.
• Collaborate with Creative and client ecommerce, sales, and shopper marketing teams to improve retail readiness, including product detail pages, assortment, pricing, promotions, inventory, and availability.
• Connect commerce media with integrated brand and performance plans, including onsite, offsite, and in-store opportunities where relevant.
• Partner with Analytics + Data Science on reporting, Amazon Marketing Cloud, and incrementality testing where feasible; account for retailer differences in attribution windows and sales definitions.
• Build repeatable workflows in Pacvue and other commerce media tools, including launch plans, naming conventions, QA, pacing controls, reporting definitions, and testing roadmaps.
• Evaluate automation and AI tools and establish clear review standards.
• Coach and develop junior team members, delegate work, review campaign quality, and support staffing and training plans as the practice grows.
• Build retailer and platform partner relationships, evaluate new capabilities and betas, recommend client-relevant tests, and coordinate self-service and managed-service activity as needed.
• Support new business and account growth through retail media audits, forecasts, recommendations, and pitch presentations.

Benefits

• Family-oriented environment rooted in supporting one another.
• Dog-friendly offices.
• Flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical insurance, with PPO or High Deductible options, for employees and dependents.
• 401(k) participation.
• Employer-paid dental and vision coverage.
• Culture of promotions from within and opportunities for varied and rapid career development.
• Relocation to Knoxville may be provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed