Associate Director, Brand Partnerships

Dotdash Meredith•Los Angeles, CA

2d•$80,000 - $90,000•Hybrid

About The Position

People Inc. is looking for a relationship-driven, entrepreneurial Associate Director, Brand Partnerships with a strong work ethic to join our Los Angeles-based Media & Entertainment team and help grow some of our most important partnerships. This is a hybrid role based in Los Angeles, with 3 days per week in office. In this role, you’ll focus on business development, building deep category expertise to forge new partnerships and grow existing business.

Requirements

Bachelor's degree preferred in Business, Marketing, Communications, Advertising or a related field, and/or equivalent experience.
2-3 years of digital media sales experience, with a demonstrated track record of success in breaking accounts, growing revenue, and closing opportunities at a high rate
Relationships within M&E categories strongly preferred
Positive, high-energy, collaborative, and driven by excellence
Teachable, curious, and eager to learn and grow
Strong work ethic with a high degree of ownership and follow-through
Natural relationship builder with strong communication and interpersonal skills
Resourceful self-starter who asks great questions, uncovers client needs, and embraces coaching
High degree of integrity and business ethics

Responsibilities

Effectively represent the entire People Inc. portfolio to our Financial Services client and agency partners
Establish a high profile presence across your accounts
Demonstrate high energy and enthusiasm for our products, our sales proposition, and our customers.
Grow ad revenue from an identified list of existing Media & Entertainment brand advertisers and prospects
Build a robust pipeline of opportunities to exceed your revenue goals
Develop deep customer knowledge through research and face to face meetings
Continuously grow your M&E category knowledge and the audiences M&E advertisers serve
Create winning account plans focused on the largest opportunities and execute plans through effective written, virtual, and in-person communication
Meet (and entertain) regularly with client and agency decision makers – 7 meetings per week standard – continually growing your network and building client relationships that lead to growing ad revenue
Share customer knowledge and effectively collaborate internally to build media programs that sell
Effectively forecast, track and report revenue contribution and performance with our internal tools.
Responsible for maintaining and showing growth on a book of business $2M+
Hybrid 3x a week- (LA)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
Client & Agency Relationship Building: Develop strong, trusted relationships with key client and agency stakeholders through regular meetings, entertainment, proactive outreach and thoughtful follow-up. Build a high-profile presence across assigned accounts and continually expand the network of decision-makers and influencers.
Revenue Growth & Opportunity Management: Drive revenue across assigned accounts by identifying new opportunities, responding to RFPs, developing compelling proposals and closing business. Build and maintain a healthy pipeline that supports both near-term goals and long-term account growth.
Pipeline, Forecasting & Account Management: Own the day-to-day management of the business, including maintaining accurate pipeline and forecast reporting, tracking deal progress, identifying risks and upside to management, and ensuring clear next steps across all active opportunities.
Internal Collaboration & Leadership Communication: Partner closely with Marketing, Account Strategy, Research, Studio and other internal teams to develop winning programs. Communicate key client insights, business updates, risks and opportunities clearly and proactively to leadership.
Strategic Account Development: Build and execute account plans for priority partners, develop deep knowledge of client businesses and entertainment slates, and proactively identify ways to grow existing relationships beyond individual campaigns.