Associate Director, Brand Partnerships

People Inc•Los Angeles, CA

22h•Hybrid

About The Position

People Inc. is seeking a relationship-driven, entrepreneurial Associate Director, Brand Partnerships with a strong work ethic to join its Los Angeles-based Media & Entertainment team. This hybrid role requires 3 days per week in the Los Angeles office. The position focuses on business development, building category expertise to forge new partnerships and grow existing business. The role involves representing the People Inc. portfolio to Financial Services client and agency partners, growing ad revenue from existing Media & Entertainment brand advertisers and prospects, and building a robust pipeline of opportunities. Key responsibilities include developing deep customer and M&E category knowledge, creating account plans, meeting regularly with client and agency decision-makers (7 meetings per week standard), collaborating internally to build media programs, and forecasting/tracking revenue contribution. The role is responsible for maintaining and showing growth on a book of business valued at $2M+.

Requirements

Bachelor's degree preferred in Business, Marketing, Communications, Advertising or a related field, and/or equivalent experience.
2-3 years of digital media sales experience, with a demonstrated track record of success in breaking accounts, growing revenue, and closing opportunities at a high rate
Relationships within M&E categories strongly preferred
Positive, high-energy, collaborative, and driven by excellence
Teachable, curious, and eager to learn and grow
Strong work ethic with a high degree of ownership and follow-through
Natural relationship builder with strong communication and interpersonal skills
Resourceful self-starter who asks great questions, uncovers client needs, and embraces coaching
High degree of integrity and business ethics

Responsibilities

Effectively represent the entire People Inc. portfolio to our Financial Services client and agency partners
Establish a high profile presence across your accounts
Demonstrate high energy and enthusiasm for our products, our sales proposition, and our customers.
Grow ad revenue from an identified list of existing Media & Entertainment brand advertisers and prospects
Build a robust pipeline of opportunities to exceed your revenue goals
Develop deep customer knowledge through research and face to face meetings
Continuously grow your M&E category knowledge and the audiences M&E advertisers serve
Create winning account plans focused on the largest opportunities and execute plans through effective written, virtual, and in-person communication
Meet (and entertain) regularly with client and agency decision makers – 7 meetings per week standard – continually growing your network and building client relationships that lead to growing ad revenue
Share customer knowledge and effectively collaborate internally to build media programs that sell
Effectively forecast, track and report revenue contribution and performance with our internal tools.
Responsible for maintaining and showing growth on a book of business $2M+