Associate Director, Addressable Investment

Adelphi Group•New York, NY

44d•$120,000 - $130,000•Hybrid

About The Position

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Requirements

Substantial experience in account management, planning, and/or performance media experience
Very strong experience in developing robust, creative, and innovative paid social, paid search, or programmatic media programs
Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information
Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to grow junior talent and help develop team skills / careers
Knowledge of major social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Nice To Haves

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Experience with managing existing business relationships, partnerships, and alliances internally and externally
Proven ability to assess and rank issues and tasks in order of importance for taking action
Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms

Responsibilities

Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
Become an expert in the client’s business and builds trusted partnerships with all levels of clients
Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
Oversee Asana for task management and team collaboration
Key participant in strategic media planning and execution
Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
Recognize and act on opportunities to grow business
Develop, document, and implement Paid social media best practices within client accounts
Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams