Associate Director, Video Investment

Adelphi Group•New York, NY

About The Position

The Associate Director of Video Investment has mastered the skills of the Supervisor role and provides managerial input and decision-making, while maintaining senior client and vendor relationships. Working with the Client Investment Lead, this role helps set priorities, allocate responsibility, and measure the Video Investment team’s performance. The Associate Director interprets strategy through a video lens and develops client and media-owner relationships to strengthen the Investment team’s deliverables. The role supports clients Voya (80%) and Explora (20%). To the extent permissible by local law, employees are required to work in the office at least three days per week, unless their agency or manager directs additional in-office days.

Requirements

At least 5 years of industry experience.
Knowledge of advertising, marketing, and media principles.
Knowledge of media dynamics, including how media elements perform individually and together and how they change.
Understanding of the skills and functions of the Investment side of the business and the competencies of the Strategic Business Units.
Ability to foster a strong, cohesive team and provide leadership and instruction.
Understanding of marketplace dynamics and ability to work with the Client Investment Lead to formulate marketplace strategies.
Strong communication skills, with an emphasis on presentation excellence.

Responsibilities

Broaden and strengthen business relationships beyond OMD while maintaining ongoing client deliverables.
Work with the Client Investment Lead to create and maintain team dynamics focused on learning and innovation.
Ensure strategic consistency across plan development and implementation.
Explore and recommend ways to improve and grow client relationships.
Manage large-scale partner relationships with the Client Investment Lead to anticipate future needs and provide client support.
Provide thought leadership to junior team members in video marketing and technology.
Create and articulate performance metrics and develop reports to measure KPIs.
Analyze historical and current campaign results to improve learning and drive continuous improvement.
Process and analyze competitive media activity in the marketplace.
Oversee the buying and implementation of video campaigns, coordinate internal resources, set best practices, and contribute to planning frameworks.