Associate Director, Integrated Investment
About The Position
The Associate Director leads the day-to-day setup and optimization of performance campaigns across video and digital channels. This role is the team’s main point of contact for strategies to improve campaign performance and defines, executes, and optimizes media channel strategies and initiatives. The Associate Director ensures pacing, performance, and investment processes are activated seamlessly to meet client goals and KPIs. The position also leads and develops a team, presents strategic and tactical plans to clients and internal stakeholders, manages campaign planning and optimization, and identifies opportunities to expand campaigns. The role supports integrated media planning and activation through innovation, agency and technology partnerships, and input into annual roadmaps and learning agendas.
Requirements
- At least 5 years of work experience, including at least 2 years successfully leading digital and video investment teams.
- In-depth understanding of video campaign management and digital direct optimization practices.
- Strong program management and organizational skills, including the ability to manage multiple projects in a fast-paced, results-oriented agency.
- Strong leadership and management skills, with a commitment to nurturing, training, and growing a team.
- Ability to collaborate with the client business lead, strategists, and peers to deliver high-quality work that exceeds client goals and KPIs.
- Ability to extract analytical insights, tell a story, and deliver recommendations with rationale.
Responsibilities
- Develop short- and long-term investment activation plans based on client business objectives, implement them, and achieve key performance indicators.
- Extract insights and actions from data and connect the findings to the client’s business goals.
- Assign resources, track progress, assist with execution, and plan programs through supervision of the team.
- Present and lead digital and video strategic and tactical plans with clients, staff, and internal teams.
- Provide regular insights and training to challenge and develop team members.
- Facilitate and manage campaign creation, forecasting, budgeting, pacing, and optimization.
- Understand business concepts and client objectives to identify campaign expansion opportunities.
- Manage agency partner and technology relationships needed to support campaign initiatives.
- Lead integrated media planning and activation with innovation, new solutions, and pilot opportunities as appropriate.
- Provide feedback and input for the development of the annual roadmap and learning agenda.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
