Senior Director, Integrated Investment

Adelphi Group•Boston, MA
•$120,000 - $230,000•Hybrid

About The Position

Hearts & Science is seeking a Senior Director, Integrated Investment with extensive expertise in the role’s discipline and broad knowledge across related fields. The position is recognized as an expert within the agency and addresses unique, complex problems with significant business, network, or agency impact. The Senior Director contributes to functional strategies and helps shape the organization’s strategic direction through deep understanding and innovative thinking. The role drives measurable business outcomes by strengthening online presence and optimizing performance across Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms. It develops and executes data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery. The position uses performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. It also refines search and activation strategies, promotes efficient media spending, and continuously improves results across the performance funnel. Omnicom policy requires employees to work in the office at least three days a week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager. The advertised salary range is $120,000–$230,000.

Requirements

  • Extensive and in-depth expertise in the relevant job discipline.
  • Broad knowledge across related fields.
  • Recognized as an expert within the agency.
  • Ability to tackle unique and complex problems with significant business, network, or agency impact.
  • Deep understanding and innovative thinking to contribute to functional strategies and organizational direction.

Responsibilities

  • Address unique and complex problems with solutions that have significant and far-reaching business, network, or agency impacts.
  • Contribute to functional strategies and help shape the organization’s strategic direction through deep understanding and innovative thinking.
  • Drive measurable business outcomes by amplifying online presence and optimizing performance across Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms.
  • Develop and execute data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery.
  • Use performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation.
  • Refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the performance funnel.
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