Associate Digital Shelf Manager - Ecommerce

Gallo•Chicago, FL

3d•Hybrid

About The Position

The Associate Digital Shelf Manager helps shape how Gallo’s brands appear across the digital marketplace. The role owns end-to-end digital shelf optimization, combining product content, technology, insights, and retailer requirements to create accurate, compelling, and compliant digital experiences that support discoverability, content quality, and conversion readiness. The manager establishes digital shelf standards and priorities across retailers and marketplaces, using scorecards, audits, retailer data, and competitive benchmarking to identify opportunities and turn insights into action. As a subject matter expert, the role leads product content syndication and maintenance across platforms, including hands-on work with Salsify, Syndigo, and retailer portals. The manager partners with Marketing, Creative Services, and IT to ensure teams have the data and digital assets they need. The role also advances Gallo’s digital capabilities by improving workflows, strengthening technology integrations, and exploring opportunities in SEO, answer engine optimization, and content automation. It develops practical recommendations for brands, retailers, and the broader portfolio and influences teams across the organization to build scalable solutions in a fast-moving e-commerce environment. The position is hybrid, based at one of the listed offices, with occasional telecommuting and an expectation that the employee live within commuting distance.

Requirements

Bachelor’s degree plus 5 years of e-commerce, digital marketing, content management, category development, account management, or IT experience with increasing responsibility; or high school diploma or state-issued equivalent plus 9 years of relevant experience with increasing responsibility.
Strong project management skills and ability to manage multiple priorities and deadlines.
Demonstrated experience improving processes, workflows, or operational capabilities.
Strong written and verbal communication skills, including communicating recommendations and performance to business stakeholders.
Strong analytical and problem-solving skills, including translating data and performance measures into actionable recommendations.
Ability to collaborate across functions and influence stakeholders without direct authority.
Comfort working in a fast-paced, dynamic, and ambiguous environment.
Advanced Microsoft Excel and PowerPoint skills, including organizing and cleaning large datasets with formulas, pivot tables, lookups, and other data transformation techniques.
Ability to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events, up to 5% of the time, with or without reasonable accommodation.
Must be 18 years or older.

Nice To Haves

Bachelor’s degree in Marketing, Business, IT, or a similar field plus 7 years of Gallo sales experience, including a rotation in marketing, category development, commerce, or IT; or a relevant bachelor’s degree plus 5 years of E-Commerce experience.
Hands-on power-user experience with digital shelf and content syndication platforms such as Salsify and Syndigo.
Experience with digital shelf auditing and analytics platforms such as Profitero or Commerce IQ.
Experience managing product detail page content, product data, and content-quality remediation across multiple retailers or marketplaces.
Experience serving as business owner for technology platforms, integrations, vendors, workflow automation, or scalable content management solutions.
Experience using digital shelf insights, competitive benchmarking, and scorecarding to inform digital strategy, identify opportunities, and influence business recommendations.
Ability to influence cross-functional teams and external partners, establish shared priorities, resolve competing demands, and advance enterprise digital shelf initiatives across a complex portfolio.
Demonstrated ability to frame ambiguous business issues, translate complex data into actionable recommendations, and communicate clear points of view that influence decisions and outcomes.
Experience with consumer packaged goods and managing a complex portfolio of brands or products across e-commerce retailers, and/or knowledge of the Gallo portfolio and beverage alcohol category.

Responsibilities

Own end-to-end digital shelf optimization across retailers and marketplaces.
Establish digital shelf standards and priorities using scorecards, audits, retailer data, and competitive benchmarking.
Lead product content syndication and maintenance across platforms, including Salsify, Syndigo, and retailer portals.
Partner with Marketing, Creative Services, and IT to ensure teams have necessary data and digital assets.
Improve workflows and strengthen technology integrations to advance digital capabilities.
Explore opportunities in SEO, answer engine optimization, and content automation.
Translate digital shelf insights into practical recommendations for brands, retailers, and the broader portfolio.
Influence cross-functional teams and develop scalable solutions for the e-commerce environment.