Digital Shelf Specialist

GE Appliances, a Haier company•Louisville, KY

1d•Onsite

About The Position

The Digital Shelf Specialist ensures that product content is complete and accurate in Salsify to support New Product Introductions (NPI) and downstream applications. The role collaborates with Product Marketing Managers, Product Management, National Account, Sales Operations, Digital teams, and external partners to configure, test, and deliver content while maintaining data-governance standards. It also helps define and maintain governance between PIM (Item Management) and Salsify (Product Content Management), and manages Salsify data syndication specifications, hierarchy, architecture, and feeds to external systems and partners. The position manages marketing product content, data syndication, and data optimization. Responsibilities include coordinating product content and assets, supporting product launches and digital experiences, building and maintaining catalogs and retailer content templates, monitoring and troubleshooting syndication pipelines, auditing content for legal compliance, improving data consistency, and exploring AI-enabled workflow automation. The role also identifies process improvements and coordinates with business and technical teams on data-delivery needs and status. The role is based in Louisville, Kentucky. It requires up to 10% domestic travel, and working conditions are described as normal for an office environment. GE Appliances notes that flexible work arrangements may be developed with the employee’s leader to balance individual, team, and organizational needs.

Requirements

Bachelor’s degree from an accredited university or college, preferably in Marketing, Information Systems, or a related field, or significant relevant experience equivalent.
At least 3 years of experience in digital content management, eCommerce content, product data, product information systems, syndication, or a related field.
Experience with digital content platforms, content management systems, product information management tools, or similar systems.
Strong understanding of content strategy.
Familiarity with Wrike, Excel, or other project management tools.
Knowledge of retailer content requirements and digital shelf optimization.
Meticulous attention to detail.

Nice To Haves

Experience building content catalogs.
Ability to translate content into an actionable roadmap.
eCommerce and/or customer marketing experience.
Experience managing project plans, task management, and budget responsibility.
Experience with brand strategy and website management, SAP MDM and/or Oracle Endeca, and other third-party data-management systems.
Experience creating robust, scalable content architecture to support future growth.
Demonstrated ability to identify and implement best practices that maximize process efficiency and reduce costs.
Experience with cross-functional or client-based collaboration and ability to prioritize multiple concurrent requests.
Demonstrated ability to multitask across multiple projects and global teams.
Excellent verbal and written communication skills.

Responsibilities

Manage day-to-day content requirements for ME teams, including data structure, features and attributes, features and benefits, metadata assignments, image and document/video linking, and content delivery.
Collaborate with product, brand, e-commerce, and sales operations teams to ensure content requirements are met.
Keep Product Marketing Managers informed of program status against the NPI tracker and drive checklist timing compliance to keep launches on track.
Coordinate content from internal teams and third-party agencies to ensure it meets established standards.
Bridge content gaps between product teams and national account teams.
Support testing and product implementation for D2C sites, the GE Appliances Store, and CNET.
Partner with Digital Technology and third-party vendors to create data-mapping formulas for customer Direct Connections.
Work with Product Teams to identify content gaps, including incomplete properties needed to provide required content to customers through syndication.
Develop Salsify Catalogs to deliver tailored content internally and externally.
Create and maintain Enhanced Content templates for national retailers, aligning them with customer requirements and optimizing content delivery.
Monitor data-syndication pipelines for errors and delays, troubleshoot issues, and resolve data-flow problems.
Execute legal compliance for content required to feature a product on a GE Appliances consumer website; conduct timely audits and collaborate with teams to close content gaps.
Maintain data governance so features are consistent and searchable across product categories and content systems, including PIM and Salsify.
Collaborate with the PIM team to maintain a single source of truth between product item data and marketing data.
Define automations such as Windchill Workflow and product statuses within the NPI process.
Research, evaluate, and integrate AI-driven automation tools to improve efficiency and optimize content-management workflows.
Identify opportunities to apply AI to content tagging, metadata generation, workflow automation, and distribution.
Identify process-improvement opportunities and implement standards to increase efficiency and reduce costs.
Coordinate with business and technical teams to understand data-syndication needs and provide updates on data-delivery status.